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Lead acquisition

Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring in conversions instead of your…

Mark Cirillo

Mark Cirillo |
16 min read

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In this category

Lead acquisition

The complete guide to Marketing Qualified Leads

A marketing qualified lead (MQL) is a lead that has shown interest in your products or services by taking,…

Hephzy Asaolu|
December 17, 2020 |
16 min read

Lead acquisition

Generate mortgage leads: 20 strategies companies need to test

A study revealed that more than 6 million home sales occur in the United States every year and 92%…

Hephzy Asaolu|
December 07, 2020 |
16 min read

Lead acquisition

LinkedIn for Real Estate: How useful is a good Page to generate Leads?

LinkedIn is a professional social media network. It’s designed for use by all types of professionals and businesses, with…

Mark Cirillo|
October 19, 2020 |
7 min read

Lead acquisition

The Ultimate Guide to Legal Advertising

Advertising has always been more of an art than a science.  You can have the best advertising platform in the…

Sam Bocetta|
July 13, 2020 |
6 min read

Lead acquisition

Improving the quality of your insurance leads (with benchmark)

The 2018 Insurance Barometer study revealed that 60% of all people in the United States were covered by some…

Hephzy Asaolu|
November 29, 2019 |
6 min read

Lead acquisition

LinkedIn Lead Gen Forms Are Changing Everything for the B2B Market: Here is how

Lead generation is important to every business. To increase your customers’ base, you need a stream of leads from…

Mark Cirillo|
September 10, 2019 |
4 min read

Top Articles
from the Blog

lead nurturing automation

How to get started with lead nurturing automation 

Automated lead management might sound complex, but at its core, it’s simple: The idea is that instead of your team doing it by hand, you use software to send the…

Elena Mazaheri|
December 15, 2025 |
5 min read

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring…

Mark Cirillo|
December 12, 2025 |
16 min read

Top six automotive marketing strategies and ideas for 2026

The automotive industry is highly competitive, which makes marketing in this area a high-stakes, challenging operation. Advertising strategies that would have driven results in the past do not have…

Ana Gotter|
December 11, 2025 |
12 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns. One of them is your Google Ads campaign structure.  A well-designed structure…

Britney Steele|
December 10, 2025 |
8 min read

The ultimate guide to LinkedIn conversion tracking

Most marketers still measure their LinkedIn Ads performance by clicks and impressions. But that’s not enough. You need to see which campaigns drive the pipeline using LinkedIn conversion tracking.  This feature…

Elena Mazaheri|
December 08, 2025 |
4 min read