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Lead acquisition

Lead acquisition

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead quality can drop, so use…

Mark Cirillo

Mark Cirillo |
14 min read

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In this category

Lead acquisition

WhatsApp marketing tools: The complete guide

A long-time favorite for messaging, WhatsApp is the go-to app for just about everyone. And while advertising on social…

Elena Mazaheri|
August 31, 2022 |
10 min read

Lead acquisition

24 Exceptional Real Estate Lead Generation Ideas (with examples)

Leads are the lifeline of real estate businesses. This is why 60% of real agents search for leads daily.…

Mark Cirillo|
June 27, 2022 |
18 min read

Lead acquisition

How to set up LinkedIn Lead Gen Forms & Pardot integration through LeadsBridge 

LinkedIn Lead Gen Forms offer a robust medium for any advertiser targeting the B2B market. Through this feature, the…

Elena Mazaheri|
June 22, 2022 |
3 min read

how to download leads from linkedin

Lead acquisition

How to download leads from LinkedIn

LinkedIn is the powerhouse of lead generation for B2B businesses. A study revealed that out of all leads generated…

Hephzy Asaolu|
November 29, 2021 |
4 min read

consent based marketing

Lead acquisition

Consent & permission-based marketing: definitions and benefits

There are many different ways in which one can do marketing. The one we are most used to is…

Marialuisa Aldeghi|
October 25, 2021 |
7 min read

Lead acquisition

The best sports advertising strategies that you should be using

Sports advertising is not as easy as it used to be. In some aspects, it?s never really been easy.…

Luke Ramassa|
December 31, 2020 |
5 min read

Top Articles
from the Blog

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read