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Lead acquisition

Lead acquisition

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead quality can drop, so use…

Mark Cirillo

Mark Cirillo |
14 min read

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In this category

Lead acquisition

SEO or Email Marketing ? Which one is the most effective strategy for your lead generation campaign

Lead generation is a crucial marketing task for any business. In fact, 85% of marketers say that lead generation…

Ash Salleh|
June 28, 2019 |
4 min read

Lead acquisition

How to use LinkedIn to build a solid b2b lead generation strategy for your business

Over the years, LinkedIn has transitioned from a small social networking site to a world force. LinkedIn publishing platform…

Mark Cirillo|
May 30, 2019 |
5 min read

Lead acquisition

How to generate more leads from Social Media in the right way

The internet offers a number of ways to generate leads with social media. Social media gives you a direct way…

Mark Cirillo|
April 12, 2019 |
6 min read

Lead acquisition

4 Marketing Tips on How to generate more leads with your Online Quiz

The desire of every business owner is to generate more leads. This is revealed in HubSpot’s 2018 Ultimate Marketing…

Mark Cirillo|
February 18, 2019 |
5 min read

Lead acquisition

5 of the Best Cold Email Formulas for Lead Generation

I like formulas over templates. There’s a difference. Formulas are fluid and can fit many different scenarios. Templates are rigid and…

Josh Slone|
February 15, 2019 |
5 min read

Lead acquisition

How to generate more leads with a Monthly Newsletter

More and more businesses are searching for how to generate leads. HubSpot research revealed that 65% of marketers surveyed…

Mark Cirillo|
January 11, 2019 |
5 min read

Top Articles
from the Blog

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read