Syncing 10,000 leads/mo? GET A DEMO
SIGN UP FOR FREE

Nurturing and conversion

What Are Meta Ads

Nurturing and conversion

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer the most relevant products and…

Elena Mazaheri

Elena Mazaheri |
10 min read

Read more

In this category

Nurturing and conversion

Grow your e-commerce Mailing List with Lead Ads and Coupons

E-commerce is an easy but complex subject. It is easy because – thanks to the internet power – you…

Michele Serrazanetti|
October 01, 2016 |
5 min read

Nurturing and conversion

I bet 1000$ that you never used these 6 retargeting campaigns

Retargeting campaigns are the go-to strategy for every marketer who’s investing in Facebook ads. Sure, Facebook targeting options are…

Michele Serrazanetti|
September 25, 2016 |
5 min read

Nurturing and conversion

Don’t know how to launch your book? Try Facebook Lead Ads!

Let’s face it, launching a book is frustrating in particular for beginners. This is because it requires a detailed…

Michele Serrazanetti|
September 14, 2016 |
6 min read

Nurturing and conversion

[Lead Ads] How to calibrate the lead quality with the Welcome Screen (ex Context Card)

UPDATE: Context cards have been substituted with the Intro screen. Most of the concepts discussed in this article apply…

Michele Serrazanetti|
September 01, 2016 |
4 min read

Nurturing and conversion

How to understand your customers and grow your company: the Net Promoter Score (+ Lead Ads)

The Net Promoter Score (NPS) is a loyalty metric that can help you understand customer sentiment about your business…

Michele Serrazanetti|
August 18, 2016 |
4 min read

Nurturing and conversion

9 Facebook Messenger features every Business Owner needs to know

Facebook has been investing a lot in its flagship messaging app in the last months, rolling out features designed…

Michele Serrazanetti|
July 20, 2016 |
4 min read

Top Articles
from the Blog

Lead generation for digital marketing agencies

Did you know that many digital marketing agencies struggle more to get their own clients than to get clients’ results? Agencies are the creative engine behind huge ad campaigns, running…

Ana Gotter|
April 17, 2026 |
17 min read

B2B lead generation funnel

B2B lead generation funnel: Stages, strategies, and metrics

B2B lead gen can be resource-heavy. That’s why having a solid funnel matters even more. A good B2B lead generation funnel gives your team a shared map. It shows where…

Elena Mazaheri|
April 15, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there are new updates to get to grips with, and the tactics…

Lizzie Davey|
April 13, 2026 |
12 min read

Mailchimp vs. HubSpot: Which one is right for you?

Mailchimp or HubSpot? For many small teams, that may provide enough automation. Mostly because they do overlap. A lot. Both help you send emails. Both help you organize contacts. Both…

Elena Mazaheri|
April 09, 2026 |
7 min read

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
April 07, 2026 |
10 min read