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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party data, which is information you…

Ana Gotter

Ana Gotter |
8 min read

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In this category

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target…

Hephzy Asaolu|
September 22, 2025 |
11 min read

Nurturing and conversion

How to find your LinkedIn target audience: The complete guide

Navigating the vast virtual networking landscape of LinkedIn is complex, to say the least. Your target audience is out…

Andrew Bailey|
August 22, 2025 |
5 min read

Nurturing and conversion

Top 11 TikTok content ideas for businesses 

Is TikTok getting your attention? You are not alone! TikTok is a particular hit with younger audiences, so if you…

Lizzie Davey|
August 19, 2025 |
6 min read

facebook marketplace ads

Nurturing and conversion

Facebook Marketplace ads: How to advertise on Facebook Marketplace

Marketplace users are browsing with their wallet half-open, so clicks convert better than an average news feed ad. Besides that,…

Elena Mazaheri|
August 14, 2025 |
6 min read

Facebook Ads for ecommerce strategies

Nurturing and conversion

Best Facebook ads in ecommerce strategies for 2025

Are you running Facebook ads for your ecommerce business? If not, you might want to consider it. Facebook ads can be…

Ana Gotter|
August 13, 2025 |
9 min read

how to advertise your business on facebook marketplace

Nurturing and conversion

How to advertise your business on Facebook Marketplace

A checkout or Messenger-led negotiation on Marketplace yields email, phone number, and pixel-level product signals that feed Meta’s algorithm.…

Elena Mazaheri|
August 11, 2025 |
6 min read

Top Articles
from the Blog

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read

Education CRM

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university admissions teams need to track prospective students and applicants, and…

Ana Gotter|
February 24, 2026 |
9 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

A Marketplace listing is your sales post on Facebook that shows the item’s photos, title, price, and details. To boost your Facebook Marketplace ads, you can use bright photos, clear…

Elena Mazaheri|
February 20, 2026 |
5 min read

How to get car buyers from automotive Facebook lead generation ads

Running automotive Facebook lead generation ads doesn’t mean getting ready-to-buy people on demand.  Far from it.  Facebook can generate a ton of leads fast, but turning them into actual car buyers…

Elena Mazaheri|
February 18, 2026 |
6 min read

Get inspired by these 26 high-converting Facebook lead ads examples

Wondering how to create Facebook lead ads that get more clicks and conversions? High-performing Facebook lead ads have a few things in common. The best ones make one clear promise…

Hephzy Asaolu|
February 16, 2026 |
13 min read