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Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

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How to run LinkedIn retargeting ads successfully

How to run LinkedIn retargeting ads successfully

Reaching the right professional audience at the right time is paramount for brands—but it’s also incredibly challenging. Instead of…

Recruitment funnel

Six strategies to optimize your recruitment funnel to generate leads 

There are two sides to recruitment. On one hand, candidates want to find an employer who values their skills…

best practices for tiktok ads

Best practices for TikTok Ads: Mastering the trend wave

Navigating the landscape of TikTok advertising can feel like you’re riding a wave – exciting, unpredictable, and if you…

The best Salesforce integrations

The Best Salesforce® Integrations for 2024

Salesforce® is one of the most popular sales forecasting and CRM tools on the market today for small businesses…

TikTok for car dealerships

How to use TikTok for car dealerships in 2024

We all know the many benefits of Facebook and Instagram. But what about TikTok?  TikTok’s advertising platform is relatively less…

tiktok ads strategy

Elevating your TikTok Ads strategy in 2024

TikTok has firmly established itself as a juggernaut in the social media advertising space, capturing the attention of 1.92…

Top Articles
from the Blog

The top 6 benefits of Facebook lead ads

Still losing leads to slow websites and long forms? You’re not alone.  Many mobile users abandon traditional lead forms before completing them. This is often due to slow load times…

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…