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Nurturing and conversion

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

Mark Cirillo

Mark Cirillo |
15 min read

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In this category

How to run LinkedIn retargeting ads successfully

Nurturing and conversion

How to run LinkedIn retargeting ads successfully

Reaching the right professional audience at the right time is paramount for brands—but it’s also incredibly challenging. Instead of…

Lizzie Davey|
June 21, 2024 |
6 min read

Recruitment funnel

Nurturing and conversion

Six strategies to optimize your recruitment funnel to generate leads 

There are two sides to recruitment. On one hand, candidates want to find an employer who values their skills…

Federica Salini|
June 03, 2024 |
5 min read

best practices for tiktok ads

Nurturing and conversion

Best practices for TikTok Ads: Mastering the trend wave

Navigating the landscape of TikTok advertising can feel like you’re riding a wave – exciting, unpredictable, and if you…

Marialuisa Aldeghi|
May 07, 2024 |
5 min read

The best Salesforce integrations

Nurturing and conversion

The Best Salesforce® Integrations for 2024

Salesforce® is one of the most popular sales forecasting and CRM tools on the market today for small businesses…

Ana Gotter|
March 19, 2024 |
8 min read

TikTok for car dealerships

Nurturing and conversion

How to use TikTok for car dealerships in 2024

We all know the many benefits of Facebook and Instagram. But what about TikTok?  TikTok’s advertising platform is relatively less…

Elena Mazaheri|
March 15, 2024 |
5 min read

tiktok ads strategy

Nurturing and conversion

Elevating your TikTok Ads strategy in 2024

TikTok has firmly established itself as a juggernaut in the social media advertising space, capturing the attention of 1.92…

Marialuisa Aldeghi|
March 11, 2024 |
4 min read

Top Articles
from the Blog

How to connect Facebook ads to Google Sheets

Facebook’s own interface doesn’t export campaigns to Sheets in real-time, and Google Workspace has no first-party Ads plug-in. Workarounds such as scheduled CSV exports or generic iPaaS tools fill…

Elena Mazaheri|
July 18, 2025 |
3 min read

marketing automation for small businesses

Marketing automation for small businesses: 9 Tasks you should automate today

Running a small business calls for managing operational tasks, many of which are repetitive and time-consuming.  Manually transferring information between platforms is inefficient and prone to errors.  Luckily, there is a…

Lizzie Davey|
July 17, 2025 |
11 min read

social media trends 2025

The latest social media trends for 2025

From its humble beginnings in the early 2000s, social media has evolved into one of the most vital aspects of any business, regardless of the industry.  Using interactive technologies has…

Lizzie Davey|
July 16, 2025 |
11 min read

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

Elena Mazaheri|
July 15, 2025 |
12 min read

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Ana Gotter|
July 14, 2025 |
10 min read