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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why millions of brands are using…

Hephzy Asaolu

Hephzy Asaolu |
16 min read

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In this category

Nurturing and conversion

Best ideas for Black Friday & Thanksgiving real estate marketing  

Why run real estate marketing campaigns this holiday season? There are several reasons why you should. But mainly because…

Mark Cirillo|
November 14, 2023 |
11 min read

Google Ads for retail

Nurturing and conversion

Google Ads for retail: How to generate more sales

E-commerce has fast become one of the most important facets of modern business, with almost 71% of companies worldwide…

Charlotte Odwyer|
May 16, 2023 |
7 min read

Nurturing and conversion

Creating a winning omnichannel customer journey strategy

Today, customers can browse through websites and social media, compare prices online while shopping in-store, and expect immediate gratification…

Elena Mazaheri|
April 21, 2023 |
5 min read

Lead management examples

Nurturing and conversion

A complete guide to lead management (with strategies and examples)

Leads are the lifeblood of every business, and the generation of these integral players is typically the primary focus…

Hephzy Asaolu|
March 06, 2023 |
17 min read

TikTok ecommerce

Nurturing and conversion

TikTok ecommerce: Learn how to drive sales with TikTok

It might come as a surprise right now but, if you think about it, it’s only the natural progression…

Marialuisa Aldeghi|
February 27, 2023 |
6 min read

Customer segmentation

Nurturing and conversion

The complete guide to customer segmentation strategy

Anyone who has ever worked in sales, customer service, or a business analytics department is all too aware that…

Ana Gotter|
February 10, 2023 |
6 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why…

Hephzy Asaolu|
November 14, 2024 |
16 min read

Meta Ad Campaigns

How to create effective Meta ad campaigns

Running ads across Meta technologies is an effective strategy for reaching your audience. But how can you make sure your Meta ad campaigns perform at their maximum potential? Understanding the…

Elena Mazaheri|
November 13, 2024 |
7 min read

black-friday

Black Friday ecommerce: Everything you need to know

Black Friday e-commerce: Everything you need to know Black Friday is fast approaching, which means that discount enthusiasts have begun their countdown and the shopping frenzy is about to ensue.…

Zachary McDaniel|
November 12, 2024 |
11 min read

how to advertise car dealership on facebook

How to advertise your car dealership on Facebook

Want to know how to sell more cars online? Facebook’s Marketplace might be the solution you are looking for. Most car shoppers in the US who plan to purchase a…

Elena Mazaheri|
November 11, 2024 |
15 min read

Meta ads best practices to follow in 2025

Advertising on social media can feel like a waste of time if you don’t plan it well. But with some smart planning, Meta ads can help your brand reach…

Elena Mazaheri|
November 08, 2024 |
7 min read