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Tracking and growth

Conversion rate optimization best practices

Tracking and growth

Seven Conversion rate optimization best practices to follow in 2024

If we take a genuine, more honest approach, we can indeed say that driving conversions on your website is a serious challenge. Merely 2.35% is the average conversion rate, meaning that for every 100…

Mika Kankaras

Mika Kankaras |
7 min read

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In this category

How much does TikTok Ads cost?

Tracking and growth

How much does it cost to advertise on TikTok?

Social media advertising is one of the quickest and most efficient ways to reach a targeted audience. From raising…

Andrew Bailey|
October 29, 2024 |
9 min read

How to increase ROAS on Facebook Ads

Tracking and growth

How to increase ROAS on Facebook ads

The high competition level makes advertising on Facebook easier said than done. So the question is, how can you…

Elena Mazaheri|
October 25, 2024 |
7 min read

Tracking and growth

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign…

Elena Mazaheri|
October 18, 2024 |
7 min read

Tracking and growth

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

Andrew Bailey|
September 26, 2024 |
4 min read

How much should I spend on Facebook Ads? A guide for SMB

Tracking and growth

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

Elena Mazaheri|
September 25, 2024 |
6 min read

How to scale Facebook ads

Tracking and growth

How to scale Facebook ads in 2024

The advantages of running ads on Facebook are evident to any seasoned marketer. However, navigating its paid advertising ecosystem…

Elena Mazaheri|
September 20, 2024 |
5 min read

Top Articles
from the Blog

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make things easier for a few good reasons. For starters, it’s convenient. You can collect lead information directly on…

Elena Mazaheri|
November 20, 2024 |
8 min read

Best ideas for Black Friday & Thanksgiving real estate marketing  

Why run real estate marketing campaigns this holiday season? There are several reasons why you should. But mainly because anyone taking time out of their holiday shopping and traveling…

Mark Cirillo|
November 19, 2024 |
12 min read

Anatomy of a Facebook ad: The step-by-step guide 

Meta offers so many great advertising features. That’s why it’s no surprise that small businesses and large corporations alike are taking advantage of it to reach their audience and…

Ana Gotter|
November 18, 2024 |
9 min read

Salesforce® Facebook integrations: Everything you need to know

With billions of monthly active users, Meta is the most popular online social network worldwide. Salesforce® has over thousands of companies using it to grow their businesses. Create a…

Hephzy Asaolu|
November 15, 2024 |
13 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why…

Hephzy Asaolu|
November 14, 2024 |
16 min read