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Tracking and growth

Manage lead tracking

Tracking and growth

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective tracking of leads, it becomes…

Federica Salini

Federica Salini |
7 min read

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In this category

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2026

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns. One…

Britney Steele|
December 10, 2025 |
8 min read

Linkedin conversion tracking

Tracking and growth

The ultimate guide to LinkedIn conversion tracking

Most marketers still measure their LinkedIn Ads performance by clicks and impressions. But that’s not enough. You need to see…

Elena Mazaheri|
December 08, 2025 |
4 min read

Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted…

Andrew Bailey|
November 26, 2025 |
5 min read

Tracking and growth

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different…

Elena Mazaheri|
November 20, 2025 |
7 min read

Google ads best practices

Tracking and growth

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem,…

Elena Mazaheri|
November 19, 2025 |
5 min read

Snapchat ads cost

Tracking and growth

How much do Snapchat ads cost?

Snapchat continues to grow, which means your ad dollars can still reach a wide audience on this platform.  But how…

Elena Mazaheri|
November 12, 2025 |
4 min read

Top Articles
from the Blog

Automotive digital advertising

7 Automotive digital advertising strategies for car dealerships

What exactly is digital marketing, and what benefits does it bring to an offline business like a car dealership? The answer is rather industry-specific. But there is some common…

Elena Mazaheri|
January 23, 2026 |
8 min read

how to advertise car dealership on facebook

How to advertise your car dealership on Facebook

Want to know how to sell more cars online? Facebook’s Marketplace might be the solution you are looking for. Most car shoppers in the US planning to purchase a vehicle…

Elena Mazaheri|
January 22, 2026 |
17 min read

Bitrix24 Facebook lead ads integration

How to connect Bitrix24 and Facebook lead ads with LeadsBridge

You’re looking for a way to send your Facebook leads to Bitrix24? You’re in the right place.  …

Marialuisa Aldeghi|
January 21, 2026 |
6 min read

Tiktok for digital marketing agencies

TikTok ads for agencies: The ultimate guide for 2026

After nearly two decades of social ads, people are numb to them. This is while costs keep rising and users’ attention keeps getting more difficult to grab. So you are…

Elena Mazaheri|
January 19, 2026 |
6 min read

3 Effective automotive social media marketing strategies

In 2026, most car shoppers use social media before they visit a dealership. Here are three simple strategies that work: Run lead ads and respond fast Retarget website visitors with the…

Elena Mazaheri|
January 15, 2026 |
7 min read