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Tracking and growth

how to run facebook ads for clients

Tracking and growth

How to run Facebook ads for clients: The ultimate guide for agencies & freelancers

Running Facebook ads for a client is often one of the first big projects freelancers and new agencies take on. This kind of project can be very rewarding, both in terms of finance and…

Elena Mazaheri

Elena Mazaheri |
9 min read

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tiktok ads optimization

Tracking and growth

The top TikTok Ads optimization strategies in 2025

With its 1.9 billion global users and 170 million monthly active users in the United States only, TikTok has…

Marialuisa Aldeghi|
March 13, 2025 |
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Tracking and growth

A guide to marketing funnel automation

Marketing funnels are essential for guiding potential customers through their journey—from initial awareness to making a purchase. However, manually…

Andrew Bailey|
March 06, 2025 |
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Tracking and growth

Everything you need to know about Facebook Conversions API

In today’s business landscape, advertising is substantially reliant on data. Generally speaking, this data comes from browsers.  New privacy regulations…

Zachary McDaniel|
February 28, 2025 |
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how to reduce advertising cost

Tracking and growth

How to reduce advertising costs on Facebook and Google Ads

In the dynamic world of digital marketing, the cost of advertising on platforms like Facebook and Google can quickly…

Marialuisa Aldeghi|
February 25, 2025 |
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The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of…

Britney Steele|
February 07, 2025 |
7 min read

Tracking and growth

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful…

Andrew Bailey|
February 05, 2025 |
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Top Articles
from the Blog

How to run Facebook ads for clients: The ultimate guide for agencies & freelancers

Running Facebook ads for a client is often one of the first big projects freelancers and new agencies take on. This kind of project can be very rewarding, both…

Elena Mazaheri|
March 21, 2025 |
9 min read

How to build a successful Instagram Ads strategy

With 2 billion global active users, Instagram has become a go-to platform for brands seeking to forge more personal and visually compelling connections with their audience. The platform presents…

Marialuisa Aldeghi|
March 20, 2025 |
4 min read

How to download leads from Facebook lead ads

Facebook lead ads are an affordable, mobile-friendly tool that helps reach a target audience and increase sales. But generating leads doesn’t automatically mean hitting the target. You’ll need to manage…

Hephzy Asaolu|
March 19, 2025 |
16 min read

How to create a successful real estate Facebook marketing strategy

Facebook remains one of the most powerful platforms for real estate marketing, offering realtors access to a vast audience of potential buyers and sellers. However, simply posting listings isn’t…

Andrew Bailey|
March 18, 2025 |
4 min read

Zapier alternatives

 12 Best Zapier alternatives for businesses

Data automation takes repetitive tasks that every organization has to deal with and puts them on autopilot. Teams no longer have to spend hours copying and pasting data that…

Hephzy Asaolu|
March 17, 2025 |
10 min read