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Tracking and growth

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective tracking of leads, it becomes…

In this category

A guide to LinkedIn Offline Conversions

LinkedIn introduced LinkedIn Offline Conversions to enable advertisers to understand their campaigns’ effectiveness using additional performance data, like in-person…

PPC automation: The complete guide

Pay-per-click (PPC) advertising is one of the most persuasive marketing practices. But with the head-to-head competition in today’s market,…

Best 8 B2C marketing automation examples

Consumers today crave personalization. They want to feel special, and they only want content that matches their needs. If…

How to build a first-party data strategy

Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of…

The Latest Digital Advertising Trends for 2022

The COVID-19 pandemic changed the digital advertising landscape in 2020. It gave marketers the possibility to reach out to…

The Complete Guide to Behavioral Marketing (With examples)

In recent years, behavioral marketing has become a game-changer for marketers. In the past, there was not much data…

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from the Blog

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your…

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective…

lead nurturing automation

How to get started with lead nurturing automation 

Automated lead management might sound complex, but at its core, it’s simple: The idea is that instead of your team doing it by hand, you use software to send the…

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring…