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Tracking and growth

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and even the tone of voice used to communicate the message. All turned into traceable bits of…

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The Latest Digital Advertising Trends for 2022

The COVID-19 pandemic changed the digital advertising landscape in 2020. It gave marketers the possibility to reach out to…

The Complete Guide to Behavioral Marketing (With examples)

In recent years, behavioral marketing has become a game-changer for marketers. In the past, there was not much data…

How to Allocate Marketing Budget for Startups in 2022

You’re getting ready for 2022 and you want to have everything in order… but do you know how to…

What is an iPaaS? Everything you need to know

Over the years, as tools become more and more refined to be industry or application-specific, more online tools are…

The non-technical guide to webhooks (with webhook example)

Nowadays, more and more companies are using Webhook technology in software integration. For this reason, it is not a…

How to get the most out of task automation

In the business world, there are many things you have to keep track of. Your day can get very…

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from the Blog

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and even the tone of voice used to communicate the message. All…

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy.  Whether you want to…

How to collect high-quality student leads with lead generation ads

Looking for ready-to-subscribe student leads?  Generating leads in higher education is all about getting prospective students interested in your institution.  However, there are so many options out there, how can your…

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses in reaching their target audience. However, their success varies widely from one company to another.  Many businesses…

Facebook Ads Conversions Tracking

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign and shown everyone what you’ve worked on, it calls for…