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Tracking and growth

how to run facebook ads for clients

Tracking and growth

How to run Facebook ads for clients: The ultimate guide for agencies & freelancers

Running Facebook ads for a client is often one of the first big projects freelancers and new agencies take on. This kind of project can be very rewarding, both in terms of finance and…

Elena Mazaheri

Elena Mazaheri |
11 min read

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Tracking and growth

A guide to LinkedIn Offline Conversions

LinkedIn introduced LinkedIn Offline Conversions to enable advertisers to understand their campaigns’ effectiveness using additional performance data, like in-person…

Elena Mazaheri|
October 26, 2022 |
7 min read

Tracking and growth

PPC automation: The complete guide

Pay-per-click (PPC) advertising is one of the most persuasive marketing practices. But with the head-to-head competition in today’s market,…

Elena Mazaheri|
October 19, 2022 |
11 min read

Tracking and growth

Best 8 B2C marketing automation examples

Consumers today crave personalization. They want to feel special, and they only want content that matches their needs. If…

Lizzie Davey|
October 12, 2022 |
5 min read

Tracking and growth

How to build a first-party data strategy

Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of…

Lizzie Davey|
September 28, 2022 |
5 min read

Tracking and growth

The Latest Digital Advertising Trends for 2022

The COVID-19 pandemic changed the digital advertising landscape in 2020. It gave marketers the possibility to reach out to…

Hephzy Asaolu|
January 10, 2022 |
9 min read

Tracking and growth

The Complete Guide to Behavioral Marketing (With examples)

In recent years, behavioral marketing has become a game-changer for marketers. In the past, there was not much data…

Hephzy Asaolu|
December 28, 2021 |
15 min read

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the best realtors lead generation

Best lead generation for realtors: How to choose the best strategy

The best lead generation for realtors is a mix of tactics that let you respond quickly, stay in touch consistently, and measure all the way to closings.  To do this,…

Elena Mazaheri|
February 11, 2026 |
7 min read

How to receive Facebook leads email notifications for instant follow-up

To get instant Facebook lead emails, you need to either turn on Lead Notifications in your Meta Business Suite settings or use an automated data bridge to send each…

Ana Gotter|
February 09, 2026 |
13 min read

Hubspot alternatives

The best 4 HubSpot alternatives for small businesses

HubSpot and its workflows are popular because it bundles CRM, marketing, and support. But some of its users end up looking for HubSpot alternatives because of issues like onboarding…

Elena Mazaheri|
February 05, 2026 |
5 min read

How to send Facebook leads to email

After setting up your Facebook lead ads, you can send Facebook leads to email or other communication tools via Meta or an automated data bridge.  This is part of generating…

Elena Mazaheri|
February 03, 2026 |
9 min read

Automotive customer engagement & the journey to car purchase

Buying a car is different from buying most other things. It costs a lot, many people use financing, and shoppers want to feel confident before they commit.  That means the…

Ana Gotter|
January 28, 2026 |
6 min read