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Tracking and growth

B2B lead generation funnel

Tracking and growth

B2B lead generation funnel: Stages, strategies, and metrics

B2B lead gen can be resource-heavy. That’s why having a solid funnel matters even more. A good B2B lead generation funnel gives your team a shared map. It shows where leads come from, what they…

Elena Mazaheri

Elena Mazaheri |
8 min read

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In this category

Linkedin conversion tracking

Tracking and growth

The ultimate guide to LinkedIn conversion tracking

Most marketers still measure their LinkedIn Ads performance by clicks and impressions. But that’s not enough. You need to see…

Elena Mazaheri|
December 08, 2025 |
4 min read

Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted…

Andrew Bailey|
November 26, 2025 |
5 min read

Tracking and growth

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different…

Elena Mazaheri|
November 20, 2025 |
7 min read

Google ads best practices

Tracking and growth

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem,…

Elena Mazaheri|
November 19, 2025 |
5 min read

Snapchat ads cost

Tracking and growth

How much do Snapchat ads cost?

Snapchat continues to grow, which means your ad dollars can still reach a wide audience on this platform.  But how…

Elena Mazaheri|
November 12, 2025 |
4 min read

Tracking and growth

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and…

Zachary McDaniel|
October 31, 2025 |
14 min read

Top Articles
from the Blog

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
7 min read

How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read

Marketing automation integration

Marketing automation integration: A guide to connecting your martech stack

TL;DR Marketing automation integration connects your tools so data flows automatically between your CRM, ad platforms, email, and social channels. The highest-impact integration use cases are CRM-to-ads (audience sync), lead sync…

Elena Mazaheri|
May 13, 2026 |
5 min read

The complete guide to Facebook Marketplace for your business

TL;DR Facebook Marketplace helps businesses sell physical products locally or via shipping. Listings are usually free, but shipped orders have Meta selling fees. Sellers must follow Meta’s product, category, and eligibility rules. Good…

Mark Cirillo|
May 11, 2026 |
15 min read

Retargeting automation

Retargeting automation: How to re-engage leads at scale

Most visitors do not convert the first time they land on your website. They browse a product, compare your offer, abandon a form, leave a cart, or download a…

Elena Mazaheri|
May 07, 2026 |
7 min read