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Tracking and growth

Manage lead tracking

Tracking and growth

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective tracking of leads, it becomes…

Federica Salini

Federica Salini |
7 min read

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In this category

tips for selling on Facebook Marketplace

Tracking and growth

10 Actionable tips for selling on Facebook Marketplace as a business

For those running a small or mid-sized business, Marketplace can be a steady source of revenue and a strong…

Elena Mazaheri|
August 20, 2025 |
4 min read

Facebook Ads Automation

Tracking and growth

The complete guide to Facebook ads automation

Without a doubt, Facebook marketing is a worthy investment. It gives you ads that reach the right people, ensures…

Elena Mazaheri|
August 12, 2025 |
9 min read

Facebook ad rules

Tracking and growth

Understanding Facebook ad rules: A complete guide

When you know the rules, you cut wasted time, prevent delivery issues, and protect your ad accounts from flags…

Elena Mazaheri|
August 05, 2025 |
4 min read

google ads

Tracking and growth

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place…

Hephzy Asaolu|
July 30, 2025 |
9 min read

Tracking and growth

How to automate your email marketing workflow

Unlike running email marketing campaigns manually, email automation can streamline your communication with your subscribers.  Most marketers use automation software…

Elena Mazaheri|
July 28, 2025 |
7 min read

crm retargeting

Tracking and growth

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to…

Mark Cirillo|
July 23, 2025 |
6 min read

Top Articles
from the Blog

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make your life easier in a few simple ways.  First, they’re convenient. People can fill out the form right on…

Elena Mazaheri|
December 29, 2025 |
11 min read

How to generate real estate leads on LinkedIn: A guide

LinkedIn gives you access to a huge pool of serious buyers, sellers, and investors.  But LinkedIn real estate lead generation is not about posting the same listing photos in one…

Elena Mazaheri|
December 26, 2025 |
5 min read

How to connect Facebook ads to Google Sheets

Facebook’s own interface doesn’t stream data into Google Sheets in real time, and there’s still no simple, first-party Meta Ads and Sheets connector designed for marketers.  Workarounds like scheduled CSV…

Elena Mazaheri|
December 23, 2025 |
4 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy to collect lead info right in the app, without users…

Ana Gotter|
December 22, 2025 |
10 min read

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

Elena Mazaheri|
December 19, 2025 |
10 min read