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Tracking and growth

Tracking and growth

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made the old Pixel-only tracking unreliable. Best…

Elena Mazaheri

Elena Mazaheri |
16 min read

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In this category

Tracking and growth

How to create a successful marketing automation strategy: The complete guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company…

Elena Mazaheri|
September 30, 2025 |
10 min read

Tracking and growth

How to set up a LinkedIn Insight Tag

One of the most powerful tools available to boost your LinkedIn marketing campaigns is the LinkedIn Insight Tag, also…

Andrew Bailey|
September 24, 2025 |
5 min read

Tracking and growth

The best marketing automation tools for startups

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or…

Lizzie Davey|
September 17, 2025 |
7 min read

Tracking and growth

The complete guide to real estate lead management

Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone…

Elena Mazaheri|
September 12, 2025 |
7 min read

AI for Facebook ads

Tracking and growth

How to use AI for Facebook ads

MooAI for Facebook ads has become the operating system of performance marketing. Meta’s ad platform has leaned hard into…

Elena Mazaheri|
September 04, 2025 |
5 min read

Google Discovery ads

Tracking and growth

Google Discovery ads: A guide for businesses

Google Discovery (now Demand Gen) has become synonymous with a bottom-funnel lead generation tool that performs outstandingly.  It lets you…

Elena Mazaheri|
August 27, 2025 |
6 min read

Top Articles
from the Blog

CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Elena Mazaheri|
July 15, 2026 |
5 min read

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single…

Elena Mazaheri|
July 09, 2026 |
11 min read

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications…

Elena Mazaheri|
July 07, 2026 |
13 min read

Hubspot Linkedin Integration

HubSpot LinkedIn Integration: How to Connect Them in 2026

 TL;DR Building a native HubSpot and LinkedIn integration is limited. It offers no DM logging, duplicate contact risks, and key features like CRM Writeback require premium tiers on both platforms. LinkedIn…

Elena Mazaheri|
July 02, 2026 |
7 min read