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Tracking and growth

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective tracking of leads, it becomes…

In this category

The 2025 guide to LinkedIn Ads Conversion Tracking with LeadsBridge

Imagine launching a LinkedIn ad campaign and knowing exactly which actions—whether a form submission, a purchase, or a phone…

Online Ads Cost: Everything you need to know in 2025

There’s no one-size-fits-all solution for advertisers. Strategies can cover a whole range of efforts. Anything from increasing online ad…

Cookieless advertising

What is cookieless advertising? Solutions and best practices

Since Google revealed in 2020 that it would phase out third-party cookies, the ad industry has been testing and…

Facebook lead management

Facebook lead management: Benefits and more

Moving leads through the customer journey looks different for every business. At its core, the process is always the…

How to optimize Facebook Ads

How to optimize your Facebook ads: The ultimate guide

We know that Facebook is a big deal when it comes to branded content and promotions. However, just because…

How much does TikTok Ads cost?

How much does it cost to advertise on TikTok?

Social media advertising is one of the quickest and most efficient ways to reach a targeted audience. From raising…

Top Articles
from the Blog

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make your life easier in a few simple ways.  First, they’re convenient. People can fill out the form right on…

How to generate real estate leads on LinkedIn: A guide

LinkedIn gives you access to a huge pool of serious buyers, sellers, and investors.  But LinkedIn real estate lead generation is not about posting the same listing photos in one…

How to connect Facebook ads to Google Sheets

Facebook’s own interface doesn’t stream data into Google Sheets in real time, and there’s still no simple, first-party Meta Ads and Sheets connector designed for marketers.  Workarounds like scheduled CSV…

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy to collect lead info right in the app, without users…

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…