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Tracking and growth

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure ensures your ad shows up…

Britney Steele

Britney Steele |
7 min read

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In this category

Tracking and growth

The complete guide to CRM data enrichment

In today’s fast-paced digital world, effective customer data management is essential for the success of any business. With the…

Andrew Bailey|
February 05, 2024 |
5 min read

tiktok conversion api

Tracking and growth

Everything you need to know about TikTok Conversion API

TikTok has quickly become one of the most popular social media platforms in the world, boasting over 1 billion…

Marialuisa Aldeghi|
January 25, 2024 |
5 min read

Tracking and growth

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Zachary McDaniel|
December 11, 2023 |
13 min read

server-to-server tracking

Tracking and growth

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the…

Dario Villi|
December 04, 2023 |
9 min read

Facebook Pixel and iOS14

Tracking and growth

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

Zachary McDaniel|
November 27, 2023 |
9 min read

Tracking and growth

The ultimate Google Ads optimization checklist

If you’re an advertiser running campaigns on Google Ads, you know that optimizing your ad campaigns is critical for…

Andrew Bailey|
October 31, 2023 |
5 min read

Top Articles
from the Blog

How to run lead generation for financial advisors

The highly competitive financial landscape demands an effective lead generation strategy for any industry professional looking to expand their client base and drive sustainable growth. With more potential clients…

Andrew Bailey|
February 19, 2025 |
4 min read

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get any notification from Facebook when new leads fill out and…

Elena Mazaheri|
February 19, 2025 |
8 min read

The ultimate guide to automated lead generation

In the fast-paced world of digital marketing, generating high-quality leads efficiently is more crucial than ever. Automated lead generation has become a powerful tool, helping you streamline your processes…

Marialuisa Aldeghi|
February 19, 2025 |
5 min read

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
February 14, 2025 |
8 min read

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses and how they reach their target audience. However, their success varies widely from one company to…

Elena Mazaheri|
February 12, 2025 |
10 min read