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Tracking and growth

Tracking and growth

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made the old Pixel-only tracking unreliable. Best…

Elena Mazaheri

Elena Mazaheri |
16 min read

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Tracking and growth

The 2025 guide to LinkedIn Ads Conversion Tracking with LeadsBridge

Imagine launching a LinkedIn ad campaign and knowing exactly which actions—whether a form submission, a purchase, or a phone…

Marialuisa Aldeghi|
June 06, 2025 |
4 min read

Tracking and growth

Online Ads Cost: Everything you need to know in 2025

There’s no one-size-fits-all solution for advertisers. Strategies can cover a whole range of efforts. Anything from increasing online ad…

Marco Cirillo|
May 30, 2025 |
22 min read

Cookieless advertising

Tracking and growth

What is cookieless advertising? Solutions and best practices

Since Google revealed in 2020 that it would phase out third-party cookies, the ad industry has been testing and…

Elena Mazaheri|
May 28, 2025 |
4 min read

Facebook lead management

Tracking and growth

Facebook lead management: Benefits and more

Moving leads through the customer journey looks different for every business. At its core, the process is always the…

Elena Mazaheri|
May 08, 2025 |
4 min read

How to optimize Facebook Ads

Tracking and growth

How to optimize your Facebook ads: The ultimate guide

We know that Facebook is a big deal when it comes to branded content and promotions. However, just because…

Elena Mazaheri|
May 07, 2025 |
7 min read

Tracking and growth

How to use TikTok Pixel: TikTok conversions tracking

Thinking about getting your brand in front of millions of active TikTok users? As more businesses tap into TikTok’s…

Lizzie Davey|
May 02, 2025 |
6 min read

Top Articles
from the Blog

The Best Google Ad Extension Examples to Improve CTR

TL;DR Ad extensions (Google now calls them “assets”) add extra info to your search ads, like links, phone numbers, or forms. They’re free to add and can lift your CTR by…

Elena Mazaheri|
August 21, 2026 |
6 min read

How to connect Facebook Lead Ads and Vinsolutions - preview

Create a VinSolutions CRM-Facebook Integration via LeadsBridge

TL;DR VinSolutions CRM helps car dealers manage leads, track customer behavior, and run targeted campaigns Facebook Lead Ads lets buyers submit their info without leaving Facebook LeadsBridge connects the two, so leads…

Charlotte Odwyer|
August 19, 2026 |
8 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

TL;DR Posting is free and organic; boosting is paid, wider reach, plus ad reporting. Fix photos, title keywords, category and price before spending a cent. Boost from Your Listings: pick objective, audience,…

Elena Mazaheri|
August 17, 2026 |
6 min read

HubSpot vs. Marketo: Which one should you use?

TL;DR HubSpot is easier to get running and a solid fit if your marketing and sales teams want one shared platform without a long implementation process.  Marketo (now Adobe Marketo Engage)…

Elena Mazaheri|
August 15, 2026 |
7 min read

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

TL;DR WhatsApp gets opened almost instantly, so replying to Facebook leads there beats email or cold calls. You can connect Facebook leads to WhatsApp via the official API, Click-to-WhatsApp ads, or…

Elena Mazaheri|
August 12, 2026 |
6 min read