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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there are new updates to get to grips with, and the tactics that were successful two years…

Lizzie Davey

Lizzie Davey |
12 min read

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How to setup Facebook Conversions API – Benefits and more

Advertising is all about timing. You need to reach out at the perfect time, on the ideal platform, and…

Luke Ramassa|
March 04, 2021 |
6 min read

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7 Tips On How To Drive More Free Traffic To Your Company Blog

If you’ve ever investigated how to drive traffic to your blog, you’ll have noticed something straight away: it’s complicated.…

Mark Cirillo|
March 28, 2019 |
5 min read

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Video Marketing Tips: 4 Easy and Quick app to Create Very Cool Videos

If you?re looking for the best video marketing tips, then we have a fantastic piece of advice. Make sure…

Mark Cirillo|
March 05, 2019 |
6 min read

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6 Examples of SMART Chatbot to Improve Your Customer Services

Artificial intelligence is a field that has been constantly expanding to cover a variety of different uses. From phone…

Mark Cirillo|
January 18, 2019 |
6 min read

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How to avoid spam filters and make sure you end up in gmail primary inbox

If you’re trying to market your business by email, the last thing you want is for an email provider,…

Mark Cirillo|
January 02, 2019 |
5 min read

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How to use Google Data Studio for SEO

Google Data Studio is a part of the Analytics suite. According to Google “Google data studio turns your data…

Mark Cirillo|
December 29, 2018 |
4 min read

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AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
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Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
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Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
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CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Elena Mazaheri|
July 15, 2026 |
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Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made…

Elena Mazaheri|
July 13, 2026 |
16 min read