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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there are new updates to get to grips with, and the tactics that were successful two years…

Lizzie Davey

Lizzie Davey |
12 min read

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How to setup Facebook Conversions API – Benefits and more

Advertising is all about timing. You need to reach out at the perfect time, on the ideal platform, and…

Luke Ramassa|
March 04, 2021 |
6 min read

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7 Tips On How To Drive More Free Traffic To Your Company Blog

If you’ve ever investigated how to drive traffic to your blog, you’ll have noticed something straight away: it’s complicated.…

Mark Cirillo|
March 28, 2019 |
5 min read

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Video Marketing Tips: 4 Easy and Quick app to Create Very Cool Videos

If you?re looking for the best video marketing tips, then we have a fantastic piece of advice. Make sure…

Mark Cirillo|
March 05, 2019 |
6 min read

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6 Examples of SMART Chatbot to Improve Your Customer Services

Artificial intelligence is a field that has been constantly expanding to cover a variety of different uses. From phone…

Mark Cirillo|
January 18, 2019 |
6 min read

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How to avoid spam filters and make sure you end up in gmail primary inbox

If you’re trying to market your business by email, the last thing you want is for an email provider,…

Mark Cirillo|
January 02, 2019 |
5 min read

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How to use Google Data Studio for SEO

Google Data Studio is a part of the Analytics suite. According to Google “Google data studio turns your data…

Mark Cirillo|
December 29, 2018 |
4 min read

Top Articles
from the Blog

What are Meta ads? Everything you need to know!

TL;DR  What Meta ads are: Paid ad formats you can run across Meta’s family of apps.  Where they appear: Feed, Stories, Reels, Messenger, Audience Network, and Threads.  Main formats: Flexible, single…

Elena Mazaheri|
July 09, 2026 |
11 min read

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications…

Elena Mazaheri|
July 07, 2026 |
13 min read

Hubspot Linkedin Integration

HubSpot LinkedIn Integration: How to Connect Them in 2026

 TL;DR Building a native HubSpot and LinkedIn integration is limited. It offers no DM logging, duplicate contact risks, and key features like CRM Writeback require premium tiers on both platforms. LinkedIn…

Elena Mazaheri|
July 02, 2026 |
7 min read

The best lead generation tools to consider

The 12 best lead generation tools to consider in 2026

With so many great tools and intuitive setup processes, lead generation has become easy. But the hard part is getting the right people into your funnel. Then moving fast…

Elena Mazaheri|
June 25, 2026 |
14 min read

Integration as a platform

Why use an Integration Platform as a Service (iPaaS)

TL;DR iPaaS connects your cloud apps so data moves automatically, no developer required It eliminates manual data re-entry, duplicate records, and sync delays between tools Key benefits: real-time lead sync, scalable workflows,…

Elena Mazaheri|
June 23, 2026 |
6 min read