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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there are new updates to get to grips with, and the tactics that were successful two years…

Lizzie Davey

Lizzie Davey |
12 min read

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How to setup Facebook Conversions API – Benefits and more

Advertising is all about timing. You need to reach out at the perfect time, on the ideal platform, and…

Zachary McDaniel|
March 04, 2021 |
6 min read

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7 Tips On How To Drive More Free Traffic To Your Company Blog

If you’ve ever investigated how to drive traffic to your blog, you’ll have noticed something straight away: it’s complicated.…

Mark Cirillo|
March 28, 2019 |
5 min read

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Video Marketing Tips: 4 Easy and Quick app to Create Very Cool Videos

If you?re looking for the best video marketing tips, then we have a fantastic piece of advice. Make sure…

Mark Cirillo|
March 05, 2019 |
6 min read

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6 Examples of SMART Chatbot to Improve Your Customer Services

Artificial intelligence is a field that has been constantly expanding to cover a variety of different uses. From phone…

Mark Cirillo|
January 18, 2019 |
6 min read

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How to avoid spam filters and make sure you end up in gmail primary inbox

If you’re trying to market your business by email, the last thing you want is for an email provider,…

Mark Cirillo|
January 02, 2019 |
5 min read

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How to use Google Data Studio for SEO

Google Data Studio is a part of the Analytics suite. According to Google “Google data studio turns your data…

Mark Cirillo|
December 29, 2018 |
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How much doeas TikTok Ads cost - preview

How much does it cost to advertise on TikTok?

TL;DR TikTok ads do not have one fixed price. Costs depend on your objective, audience, competition, creative quality, bidding strategy, and tracking setup. As of 2026, TikTok requires campaign budgets above…

Andrew Bailey|
May 28, 2026 |
10 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
May 26, 2026 |
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How to grow your email list

How to grow your email list: Top 5 strategies

TL;DR Organic list growth through lead magnets, exit-intent popups, and content upgrades consistently outperforms passive signup forms. Social media grows your list when bio links and lead-capture posts are tied to…

Elena Mazaheri|
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Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

TL;DR Facebook can help real estate agents reach buyers, sellers, renters, and investors. Use Meta Lead Ads with strong visuals, simple forms, and clear offers. Follow Housing Special Ad Category rules to…

Andrew Bailey|
May 22, 2026 |
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How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
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