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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the tactics that were successful two…

Lizzie Davey

Lizzie Davey |
11 min read

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How to setup Facebook Conversions API – Benefits and more

Advertising is all about timing. You need to reach out at the perfect time, on the ideal platform, and…

Zachary McDaniel|
March 04, 2021 |
6 min read

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7 Tips On How To Drive More Free Traffic To Your Company Blog

If you’ve ever investigated how to drive traffic to your blog, you’ll have noticed something straight away: it’s complicated.…

Mark Cirillo|
March 28, 2019 |
5 min read

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Video Marketing Tips: 4 Easy and Quick app to Create Very Cool Videos

If you?re looking for the best video marketing tips, then we have a fantastic piece of advice. Make sure…

Mark Cirillo|
March 05, 2019 |
6 min read

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6 Examples of SMART Chatbot to Improve Your Customer Services

Artificial intelligence is a field that has been constantly expanding to cover a variety of different uses. From phone…

Mark Cirillo|
January 18, 2019 |
5 min read

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How to avoid spam filters and make sure you end up in gmail primary inbox

If you’re trying to market your business by email, the last thing you want is for an email provider,…

Mark Cirillo|
January 02, 2019 |
5 min read

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How to use Google Data Studio for SEO

Google Data Studio is a part of the Analytics suite. According to Google “Google data studio turns your data…

Mark Cirillo|
December 29, 2018 |
4 min read

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from the Blog

Marketing automation tools for marketing agencies

Top marketing automation tools for agencies

Marketing agencies do a lot at once.  You need to run ads, collect leads, send follow-ups, track results, and report back to clients. Top marketing automation tools help you handle…

Elena Mazaheri|
March 12, 2026 |
8 min read

Facebook business integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding new ways to reach their audiences. However, with all the…

Lizzie Davey|
March 10, 2026 |
7 min read

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists…

Elena Mazaheri|
March 05, 2026 |
7 min read

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

Elena Mazaheri|
March 04, 2026 |
6 min read

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read