Lead Gen Blog

By Hephzy Asaolu | Guides | No Comments | 8th May 2020

Google Offline Conversion Tracking is a powerful advertising tool that allows businesses to better track both offline sales generated from Google Ads and other important mid-funnel offline conversions such as phone calls, form submissions, downloads, and so on. According to eMarketer, 58% of medium-sized businesses say that improving lead quality is a critical aspect of […]

By Dario Villi | Smart Tips for your Business | No Comments | 5th May 2020

Lead generation is an essential activity for businesses in order to find and engage users interested in a product or service and convert them into customers.  According to Hubspot Research, lead generation is the top priority for marketers in 2020, but also one of their biggest challenges. There are many reasons that make acquiring high-quality […]

By Hephzy Asaolu | Facebook Ads tips | No Comments | 1st May 2020

Facebook offers an amazing opportunity for businesses to generate enormous leads through its Lead Ads tool. An analysis of 3,000 campaigns and $9.5 million in spend revealed that Facebook Lead ads have a 2.07% higher conversion rate than other Facebook campaigns. However, it is one thing to get high conversion and generate leads; it is […]

By Dario Villi | Smart Tips for your Business | No Comments | 28th April 2020

Cookie-based advertising is dying and the way business can target their audience will necessarily have to shift accordingly.  The demise is going to have huge impacts on almost every aspect of online advertising especially on the Facebook Conversion API. Learn more by reading this blog post – How to setup Facebook Conversions API – Benefits and more. […]

By Hephzy Asaolu | Guides | No Comments | 11th April 2020

Facebook Standard Events are a set of codes that are placed on specific pages on a website. The feature allows users to track visitors’ behavior on specified website pages, such as the product and the landing pages. For instance, If you place a Facebook Standard Event code snippet on a product page on a website, it will […]

By Mark Cirillo | Tools review | No Comments | 7th April 2020

In the past few years, the global market has seen a strong digitalization of the way businesses operate, which resulted in thousands of software solutions to help companies carry out their daily activities. To meet the need for efficient, remote communication between people, one of the tools that have been widely adopted by both small […]

By Hephzy Asaolu | Tools review | No Comments | 3rd April 2020

One of the most popular business management, marketing, and appointment scheduling software in the market today is Mindbody. Mindbody is dedicated to offering solutions to companies and professionals who work in the Health & Wellness industry (gyms, fitness, salons, spas, massage centers, dance schools, yoga studios, etc.).  The wide variety of integrations available for Mindbody, such as […]

By Hephzy Asaolu | Guides | No Comments | 30th March 2020

Facebook Lookalike Audiences is a Facebook tool that allows companies to target users that have similar characteristics to your existing customers and followers. It is a way to reach people with similar demographics and interests to your ideal customer, improving the chance to find high-converting users.  If the existing customers are receptive to your ads, […]

By Dario Villi | Guides | No Comments | 23rd March 2020

As competition in the higher education sector increases year by year, one challenge of private universities and educational institutions today is recruiting new undergraduates to join their courses.  Students today have access to a broad portfolio of options to pursue their dream education, and at the same time, they feel an increasing pressure to identify […]

By Hephzy Asaolu | Guides | No Comments | 16th March 2020

The European Union’s General Data Protection Regulation (GDPR) is new legislation that is designed to protect the data of EU citizens. GDPR implementation affects every single organization and business that interacts with an EU resident, regardless of where they may be. If you’re a company in the United States that deals with EU residents, then […]

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