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Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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Latest

Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms are effective for generating leads. They let advertisers collect leads directly on the platform with…

Mark Cirillo|
May 27, 2025 |
18 min read

google ads strategy for lead generation

Lead acquisition

How to create a Google Ads strategy for lead generation

A strong Google Ads strategy is key to generating high-quality leads and fueling business growth. However, getting the most out…

Andrew Bailey|
May 26, 2025 |
6 min read

AI lead generation

Lead acquisition

How to use AI for lead generation

AI for lead generation? Is that even a thing? Yes, it is, and it’s also here to stay.Absolutely. Using…

Elena Mazaheri|
May 23, 2025 |
5 min read

CRM retargeting

Tools and Integrations

What is a CRM Integration? Definition & Strategies

Before automation was so readily available, most companies manually moved their data from singular or multiple applications to their…

Lizzie Davey|
May 22, 2025 |
9 min read

financial advisor marketing strategies

Lead acquisition

Financial advisor marketing strategies: The complete guide

Every successful marketing effort starts with a solid strategy. It’s how you show your value to potential clients.  Financial advisors…

Ana Gotter|
May 21, 2025 |
9 min read

Retargeting vs remarketing

Nurturing and conversion

Retargeting vs. remarketing: Differences and what is the best strategy

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they…

Elena Mazaheri|
May 20, 2025 |
6 min read

Top Articles
from the Blog

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read