Lead Gen Blog

By Hephzy Asaolu | Tools review | No Comments | 11th December 2019

NetSuite and Salesforce are some of the most popular providers of cloud-based software today. Salesforce dominates the CRM market worldwide with a 30.27% market share in 2019. NetSuite is one of the top 10 ERP systems and its CRM has a market share of 0.94%. Therefore, when marketers are searching for new ERP or CRM […]

By Dario Villi | Guides | No Comments | 2nd December 2019

In the fast-changing economic landscape of today, there are many challenges that large organizations and enterprises face.  One of them sits on the desks of Marketing Directors: it is a challenge to effectively improve marketing campaigns performances to grow company profit margins.  The approach of many Directors is often to seek a solution in new […]

By Hephzy Asaolu | Smart Tips for your Business | No Comments | 29th November 2019

The 2018 Insurance Barometer study revealed that 60% of all people in the United States were covered by some type of life insurance in 2018.  However, among those with life insurance, 1 in 5 says they do not have enough.  Also, half of all adults visited a life insurance company website and/or sought life insurance […]

By Hephzy Asaolu | How to Boost Productivity | No Comments | 21st November 2019

A study revealed that more than 6 million home sales occur in the United States every year and 92% of new mortgage borrowers do online research before speaking to a lender. In the same vein, 66% of homebuyers would prefer to handle their mortgages entirely online. This shows there are lots of leads waiting to […]

By Mark Cirillo | Guides | No Comments | 29th October 2019

Lead generation is one of the most important goals of business owners. A successful lead generation strategy is the engine that keeps businesses running. However, generating high-quality leads is not an easy task. That is why 28.2% marketers revealed in a survey carried out by GetApp that generating high-quality leads is one of their biggest […]

By Mark Cirillo | How to Boost Productivity | No Comments | 24th October 2019

Today, a consumer has at least three devices on the average – a mobile phone, a laptop, and a tablet, all connected to the internet. They also have apps they interact with daily. This gives them more options than ever to interact with retail brands. A research carried out by the Harvard business review showed […]

By Mark Cirillo | Tools review | No Comments | 4th October 2019

Do you know that companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead? That’s not all. Nurtured leads also experience a 23% shorter sales cycle. Many businesses spend a lot of money generating leads but pays less attention to lead nurturing. The truth is generating leads is […]

By Mark Cirillo | Guides | No Comments | 23rd September 2019

Google discontinued its calendar sync in 2014. This has made it difficult to sync Google calendar with Outlook. Most people still need to sync Google calendar with Outlook for several reasons such as: If you work two separate jobs and you use Google calendar for one and Outlook for the other, you will want to […]

By Mark Cirillo | Facebook Ads tips | No Comments | 12th September 2019

Facebook introduced new features to help businesses scale user base and revenue. They rolled out Facebook Lead Ads in October 2015. It is an advertising tool businesses can use to generate cheaper ads through mobile ads. The Facebook lead ad is great for mobile users because many people now use the mobile to access social […]

By Mark Cirillo | Smart Tips for your Business | No Comments | 10th September 2019

Lead generation is important to every business. To increase your customers’ base, you need a stream of leads from a reliable source. The truth is, generating leads is hard. This why 65% of businesses say generating traffic and leads is their biggest marketing challenge. However, there are more platforms for marketers to get targeted leads […]

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