Lead Gen Blog

By Dario Villi | Guides | No Comments | 1st June 2020

Instagram is a platform that people use to discover new people and places, but also products. In fact, 36% of the Instagram audience in the US says that they enjoy the shopping side of it and “consider it a hobby”. Instagram is indeed built to give the audience an organic feeling of exploration, and many […]

By Dario Villi | Guides | No Comments | 29th May 2020

As the photo-publishing social network Instagram continues to grow popular, with over a billion monthly active users on the platform, advertisers try to make the most of it by sponsoring their products and services. Businesses running ads on Instagram are expected to spend a budget of 8.08 billion by the end of 2020, trying to […]

By Hephzy Asaolu | Tools review | No Comments | 27th May 2020

Salesforce Facebook integration produces a dynamic system that cuts across online interactions and networking. Facebook, with its 2.6 million active users, is one of the most popular platforms for businesses. Salesforce has over 150,000 companies using it to grow their businesses. Salesforce CRM is known to help customers achieve improvement in sales revenue, customer satisfaction, […]

By Hephzy Asaolu | Facebook Ads tips | No Comments | 25th May 2020

Facebook Ads offers a highly targeted and customizable approach to social media marketing that provides more than fifteen (15) types of objectives, six (6) formats, and around thirteen hundred (1300) targeting options. Understanding how to properly utilize these features for your gym ads or fitness/health club business can give you an edge and allow your […]

By Sam Bocetta | Smart Tips for your Business | No Comments | 20th May 2020

The California Consumer Privacy Act has been in the pipeline for years now. After a lengthy drafting process, the act came into force in January 2020, and enforcement of it was expected to begin in July 2020. Given the panic caused by the Covid-19 pandemic, some businesses have recently argued that this data should be […]

By Zachary McDaniel | Smart Tips for your Business | No Comments | 19th May 2020

With over 575 million users in nearly every country around the world, LinkedIn is the world’s most premium B2B platform. That’s nearly 14% of the population of the planet, all gathered on a single platform. If you’re familiar with LinkedIn, you would understand how the basics work. You connect with colleagues, industry experts, and in […]

By Hephzy Asaolu | Guides | No Comments | 15th May 2020

With its 2.19 billion monthly active users, Facebook provides a huge potential audience to businesses. One of the core strengths of Facebook is its granular targeting, and this is the reason 3 million businesses run Facebook Ads. In 2012, Facebook launched its Custom Audiences tool to further help businesses to reach users that are likely […]

By Dario Villi | Smart Tips for your Business | No Comments | 13th May 2020

With online sales growing stronger by the year, the future of retail is changing fast: according to recent research by eMarketer on the state of online shopping, consumers are expected to spend 6.5 trillion on retail e-commerce worldwide by 2023, almost double the total retail e-commerce sales of 2019. The online world is changing the […]

By Hephzy Asaolu | Guides | No Comments | 8th May 2020

Google Offline Conversion Tracking is a powerful advertising tool that allows businesses to better track both offline sales generated from Google Ads and other important mid-funnel offline conversions such as phone calls, form submissions, downloads, and so on. According to eMarketer, 58% of medium-sized businesses say that improving lead quality is a critical aspect of […]

By Dario Villi | Smart Tips for your Business | No Comments | 5th May 2020

Lead generation is an essential activity for businesses in order to find and engage users interested in a product or service and convert them into customers.  According to Hubspot Research, lead generation is the top priority for marketers in 2020, but also one of their biggest challenges. There are many reasons that make acquiring high-quality […]

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