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Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion rates higher.  You pay for ads…

Mark Cirillo

Mark Cirillo |
18 min read

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Latest

LinkedIn lead gen forms examples

Lead acquisition

Six Inspiring LinkedIn lead generation form examples for your next campaign

With more than 1 billion global users and 67 million company profiles, LinkedIn is arguably the most popular professional…

Mark Cirillo|
October 03, 2024 |
5 min read

Why use TikTok for advertising

Nurturing and conversion

Why use TikTok for advertising? A guide for businesses

TikTok has rapidly ascended to the ranks of the most popular social media platforms globally, boasting over 1 billion…

Marialuisa Aldeghi|
September 27, 2024 |
4 min read

Roofing Facebook Ads

Nurturing and conversion

How to run roofing Facebook ads for effective lead generation

Roofing companies can use Facebook ads to generate leads. However, the competition on Facebook is intense. Whether it’s for…

Elena Mazaheri|
September 27, 2024 |
5 min read

Tracking and growth

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

Andrew Bailey|
September 26, 2024 |
4 min read

How much should I spend on Facebook Ads? A guide for SMB

Tracking and growth

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

Elena Mazaheri|
September 25, 2024 |
6 min read

How to run Facebook Ads for higher education

Nurturing and conversion

How to run Facebook ads for higher education

Most schools around the world are now using online learning, and because of this, there’s a big increase in…

Elena Mazaheri|
September 24, 2024 |
6 min read

Top Articles
from the Blog

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
18 min read

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Elena Mazaheri|
October 14, 2026 |
13 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read