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Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion rates higher.  You pay for ads…

Mark Cirillo

Mark Cirillo |
18 min read

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Latest

How to run Facebook Ads for higher education

Nurturing and conversion

How to run Facebook ads for higher education

Most schools around the world are now using online learning, and because of this, there’s a big increase in…

Elena Mazaheri|
September 24, 2024 |
6 min read

Tools and Integrations

The complete guide to automotive lead management 

Car dealerships and salespeople have their hands full on a daily basis, with leads constantly coming and going.  Automotive lead…

Marco Cirillo|
September 23, 2024 |
10 min read

How to scale Facebook ads

Tracking and growth

How to scale Facebook ads in 2024

The advantages of running ads on Facebook are evident to any seasoned marketer. However, navigating its paid advertising ecosystem…

Elena Mazaheri|
September 20, 2024 |
5 min read

Tools and Integrations

The best CRMs for financial service businesses

As their client list grows, most businesses in the financial services industry find themselves needing a Customer Relationship Management…

Marco Cirillo|
September 19, 2024 |
9 min read

Lead acquisition

Facebook lead generation: Do Facebook lead ads really work?

Facebook lead generation is out there as a top method to get leads for your business. Given its massive…

Elena Mazaheri|
September 18, 2024 |
9 min read

mindbody facebook

Tools and Integrations

Mindbody App review: Manage & grow your wellness business

The Mindbody app is one of the most popular management and marketing software applications available on the market today.…

Mark Cirillo|
September 17, 2024 |
10 min read

Top Articles
from the Blog

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
18 min read

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Elena Mazaheri|
October 14, 2026 |
13 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read