Syncing 10,000 leads/mo? GET A DEMO

How to run roofing Facebook ads for effective lead generation

Roofing Facebook Ads

Roofing companies can use Facebook ads to generate leads. However, the competition on Facebook is intense. Whether it’s for numerous other roofing companies on the platform, or content creators and affiliate marketers trying any strategy under the sun to stand out. 

That’s why it’s important to have a strategy that helps your roofing Facebook ads get noticed. If your goal is to attract more customers, you’ll need an approach that considers all aspects of your lead generation. 

In this article, we’ll discuss how you can run roofing Facebook ads and practical tips to maximize your ad campaigns. In addition, we’ll take a look at integrations that allow you to streamline the process, such as:

Benefits of roofing Facebook ads 

Facebook ads are a cost-effective solution for any roofing company that wants to showcase its services to a specific group of users. The platform offers a number of advanced targeting options that help you reach homeowners who may need roofing services (now or in the future). 

These ads are also flexible with varying formats and creative solutions. For example, you can present your offering and grab attention through visual appeal. Or, include testimonials to show the reliability of your roofing services. Here’s an example of this by P&A Roofing And Sheet Metal:

Overall, roofing Facebook ads offer an easy and effective way to:

  • Connect with a broad and specific audience
  • Boost your brand visibility
  • And, attract high-quality leads

Learn more about Facebook lead generation through targeted campaigns here.

The importance of Facebook lead ads for roofing

Lead ads are a type of Facebook ad that facilitate lead generation process by making it as frictionless as possible. For roofing companies, this means you can gather customer information through a pre-filled form directly on Facebook without requiring users to visit your website. 

This simplifies the user’s experience while increasing your odds of converting these interactions into actual sales. Without an automated system, however, accessing the full advantage of these ads becomes a lot more difficult. 

You can use Facebook lead ads integrations through a Meta partner such as LeadsBridge. This connection syncs your leads directly into your CRM system or email marketing software. It also allows your sales and marketing teams to quickly begin nurturing these leads.

Top 6 best ways to run Facebook ads for roofing

Optimization goes beyond simple strategy. It focuses on a number of different factors: 

  • Your ad spending 
  • Improving engagement
  • And making well-informed decisions.

Working on your ads could make them more effective in generating more leads. Let’s discover the top strategies for roofing Facebook ads.

1. Find your target audience

    Identifying and understanding your target audience should be your starting point. If you have already done this for your business, use Facebook’s detailed targeting options to focus on these user groups. 

    It could be geographic areas, interests, or demographics that are most relevant to your business. For instance, targeting homeowners within a specific age range or those interested in home improvement lets you reach qualified leads.

    Learn more about the best target audience examples for your campaigns here.

    2. Use high-quality visual content

      Besides safety and the legal aspects of it, roofing is about aesthetics. People care about how their roofs look. Use high-quality images or videos in your ads to show off the quality of your work. 

      Before-and-after shots are particularly effective in showing the kind of transformation they can get. Check out this example by Dick’s Roof Repair Service:

      3. Try special offers and promotions

        You can use special offers, like free inspections or discounts on services booked within a certain timeframe. These are industry-specific incentives that can encourage potential customers to act quickly. Make sure these offers are clear in your ads to stand out and capture attention, as in this example:

        Twelfth Avenue Roofing & Building uses this strategy to get more leads:

        4. Optimize your landing pages

          Facebook ads let you send your ad to your landing page. If your ad has an external link, make sure it’s optimized for conversions. Optimization makes a huge difference. For example, landing pages that have personalized content generate about 75% more click-throughs.

          The page should present the viewer exactly what was promised in the ad. In addition, it should provide more detailed information and include a straightforward call to action.

          5. Test different ad formats

            Facebook offers various ad formats, like carousel ads, dynamic ads, slideshow ads, etc. Testing different formats can help you understand what resonates best with your specific audience and leads to more conversions. In general, you can A/B test every aspect of your roofing Facebook ad to find out the parts with the most performance as well as the low-performing aspects.

            6. Track and refine your strategy

              Facebook’s analytics tools let you track the performance of your ads. Look at metrics like click-through rate, cost per lead, and conversion rate to understand what’s working and what isn’t. 

              Then, keep refining your strategy based on this data to continuously get better results. Speaking of refining your strategy, here’s how you can optimize your Facebook ads.

              Automating your advertising with LeadsBridge 

              Connecting your Facebook ads directly to your CRM or other marketing platforms can boost your ad strategy. These are basically data bridges that ensure that your leads are immediately nurtured, which can significantly shorten the sales cycle.

              Here’s how LeadsBridge can help:

              Seamless lead ad-CRM integrations

              LeadsBridge can integrate your Facebook advertising efforts directly with your CRM system. This allows you to establish Facebook lead automation while improving the chances of converting leads into customers for your roofing services.

              Boosting your audience targeting

              LeadsBridge offers custom audience integrations that sync your CRM data with Facebook to create highly-targeted custom audiences. This means you can tailor your Facebook ads to reach specific segments of your market.

              There is also Facebook’s conversion leads optimization goal that helps improve your audience targeting. This option lets you communicate with Facebook about who you want to focus on. However, you’ll need to set up your Facebook Conversion API for CRM before being able to use this option.

              Having better conversion tracking 

              Traditional browser-based tracking methods, like cookies, are now limited due to privacy settings, ad blockers, or browser restrictions. Facebook Conversion API for CRM offers a powerful way to track and optimize your roofing company’s marketing efforts. 

              Understanding which ads are performing well and which aren’t can help you optimize your budget and refine your advertising strategy for better results

              In addition to optimization, you can use this data to run retargeting campaigns. Retargeting keeps your brand top of mind and increases the likelihood of these leads returning to complete a purchase. Find out about more ways you can increase your ROAS.


              Roofers can gain an advantage over their competitors by automating their digital marketing. This is not just about scheduling emails. It’s about implementing a seamless marketing strategy that streamlines your workflows as well as lead data management. Automation makes the entire process quicker, simpler, and more cost-efficient.

              Discover all the integrations you can use to upscale your Facebook advertising now.

              Elena Mazaheri

              Elena Mazaheri is a freelance writer and content marketer specializing in serving SaaS, Education, and eCommerce brands. Her expertise lies in product-led storytelling and creating compelling content that elevates brands and connects with audiences

              Try LeadsBridge now!