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Tools and Integrations

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your inbox, analytics, listening and approvals…

Elena Mazaheri

Elena Mazaheri |
13 min read

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Latest

Lead acquisition

How to create an effective marketing strategy for higher education in 2024

Higher education institutions have traditionally relied on the power of reputation, which can be a mistake in the long…

Lizzie Davey|
January 09, 2023 |
5 min read

Tracking and growth

How Marketing Directors can leverage first-party data to drive more ROAS

In the fast-changing economic landscape of today, there are many challenges that large organizations and enterprises face.  One of them…

Dario Villi|
January 02, 2023 |
8 min read

Tools and Integrations

The best free marketing software tools you should be using

Marketing software is an invaluable operational tool for every business. By allowing you to manage your leads more efficiently…

Marco Cirillo|
December 19, 2022 |
8 min read

LinkedIn Events Ads

News and partnerships

Explore the LinkedIn Events Ads integration to automate your lead generation efforts

LinkedIn recently released a new feature called “LinkedIn Registration Forms,” which allows LinkedIn users to easily create and join…

Marialuisa Aldeghi|
December 13, 2022 |
4 min read

Retargeting ads examples

Nurturing and conversion

Bring customers ashore with these retargeting ads examples

Millions of consumers surf the internet every day and marketers aim to bring them to the waves of their…

Andrew Bailey|
December 07, 2022 |
7 min read

Ways to improve your lead generation strategy

Lead acquisition

97 tactics to accelerate your lead generation strategy

Lead generation is an imperative facet of any business, enabling you to garner the interest of prospective customers and…

Dario Villi|
November 18, 2022 |
24 min read

Top Articles
from the Blog

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Elena Mazaheri|
October 14, 2026 |
13 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read