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Tools and Integrations

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on the channels that actually generate…

Marialuisa Aldeghi

Marialuisa Aldeghi |
7 min read

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Latest

ecommerce automation

Nurturing and conversion

eCommerce automation: how to streamline and scale your business

As a merchant, nothing compares to the feeling of seeing your eCommerce business grow and prosper. However, with increasing growth…

Marialuisa Aldeghi|
August 12, 2021 |
10 min read

Tracking and growth

How to get the most out of task automation

In the business world, there are many things you have to keep track of. Your day can get very…

Zachary McDaniel|
August 09, 2021 |
8 min read

Nurturing and conversion

Sales process automation: What it is, Tools and Examples

It takes an average of 8 touches to get an initial meeting (or other conversions) with a new prospect.…

Hephzy Asaolu|
August 06, 2021 |
18 min read

Education CRM

Nurturing and conversion

The Best Education CRM Tools in 2021

Educational organizations have massive amounts of data that they need to take in, store, and access on a regular…

Ana Gotter|
July 26, 2021 |
4 min read

ActiveCampaign Review

Nurturing and conversion

The Ultimate ActiveCampaign Review

Most businesses find that their marketing efforts are both complex and diverse, often running a number of campaigns across…

Ana Gotter|
July 19, 2021 |
4 min read

Nurturing and conversion

The Complete Guide to E-commerce Tools for Businesses

There are 12 – 24 million e-commerce websites on the internet, and more are being created every day. With…

Hephzy Asaolu|
July 15, 2021 |
30 min read

Top Articles
from the Blog

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on…

Marialuisa Aldeghi|
November 28, 2025 |
7 min read

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read