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What Are Meta Ads

Nurturing and conversion

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer the most relevant products and…

Elena Mazaheri

Elena Mazaheri |
8 min read

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Tools and Integrations

Everything you need to know about database integrations

There are many reasons and ways to connect your marketing tools together. As a marketer, there’s a lot to…

Zachary McDaniel|
May 27, 2021 |
4 min read

Nurturing and conversion

A Step by Step Guide to Pinterest Audience Targeting

Pinterest is becoming one of the top social media platforms and search engines for businesses, especially e-commerce businesses. It…

Hephzy Asaolu|
April 29, 2021 |
7 min read

Nurturing and conversion

Google Shopping: The step-by-step guide

Online shopping is a multibillion-dollar industry. The market size in 2019 was 3.53 trillion US dollars, and it is predicted…

Hephzy Asaolu|
April 22, 2021 |
9 min read

Nurturing and conversion

Everything you need to know about conversion funnel optimization

Having a good understanding of conversion funnel optimization is like having a map to a destination. A map makes…

Zachary McDaniel|
March 29, 2021 |
13 min read

Nurturing and conversion

People-based marketing: The most effective strategy for generating leads

Mobile technology is on the rise and this has taken over people’s attention to where marketers are finding it…

Hephzy Asaolu|
March 25, 2021 |
6 min read

CRM retargeting

Tools and Integrations

CRM Solutions: 13 Great Tools To Try In 2021

655. That’s the number of customer relationship management (CRM) platforms on G2 alone. Source: G2 The best CRM solutions track client communication…

Priscilla Tan|
March 15, 2021 |
6 min read

Top Articles
from the Blog

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
October 17, 2025 |
8 min read

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

Elena Mazaheri|
October 15, 2025 |
4 min read

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

Elena Mazaheri|
October 14, 2025 |
5 min read

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

Ana Gotter|
October 13, 2025 |
10 min read

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

Elena Mazaheri|
October 10, 2025 |
5 min read