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What Are Meta Ads

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer the most relevant products and…

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Automotive Customer Engagement & The Journey to Car Purchase

The automotive industry is unique compared to most others. When you look at standards for customer journeys and even…

How to setup Facebook Conversions API – Benefits and more

Advertising is all about timing. You need to reach out at the perfect time, on the ideal platform, and…

The best sports advertising strategies that you should be using

Sports advertising is not as easy as it used to be. In some aspects, it?s never really been easy.…

The complete guide to Marketing Qualified Leads

A marketing qualified lead (MQL) is a lead that has shown interest in your products or services by taking,…

LinkedIn Metrics: What you need to know to get your advertising campaign soaring

With over 575 million users in nearly every country around the world, LinkedIn is the world’s most premium B2B…

Privacy Shield Invalidation: What Is It and How To Avoid It

In mid-July of this year, the European Union Court of Justice (CJEU) rendered the EU-US Privacy Shield invalid. It…

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from the Blog

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…