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Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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Hubspot Linkedin Integration

Tools and Integrations

HubSpot LinkedIn Integration: How to Connect Them in 2026

 TL;DR Building a native HubSpot and LinkedIn integration is limited. It offers no DM logging, duplicate contact risks, and key…

Elena Mazaheri|
July 02, 2026 |
7 min read

The best lead generation tools to consider

Tools and Integrations

The 12 best lead generation tools to consider in 2026

With so many great tools and intuitive setup processes, lead generation has become easy. But the hard part is…

Elena Mazaheri|
June 25, 2026 |
15 min read

Integration as a platform

Tools and Integrations

Why use an Integration Platform as a Service (iPaaS)

TL;DR iPaaS connects your cloud apps so data moves automatically, no developer required It eliminates manual data re-entry, duplicate records, and…

Elena Mazaheri|
June 23, 2026 |
6 min read

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs…

Britney Steele|
June 18, 2026 |
11 min read

Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are…

Mark Cirillo|
June 16, 2026 |
16 min read

mailchimp alternatives

Tools and Integrations

The best Mailchimp alternatives by use case

TL;DR Mailchimp’s pricing jumps sharply as your list grows, which is why many marketers start looking for alternatives. The best replacement…

Elena Mazaheri|
June 12, 2026 |
8 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read