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Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your business system with the platform.…

Hephzy Asaolu

Hephzy Asaolu |
17 min read

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Latest

Lead acquisition

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers…

Ana Gotter|
July 14, 2025 |
10 min read

How to use Hubspot with Facebook Ads

Tools and Integrations

How to use HubSpot with Facebook ads & across other Meta technologies

Meta ad campaigns are great for growing your email list, getting people to sign up for webinars, and generating…

Elena Mazaheri|
July 11, 2025 |
7 min read

Lead acquisition

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than…

Ana Gotter|
July 09, 2025 |
11 min read

Lead acquisition

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get…

Elena Mazaheri|
July 08, 2025 |
8 min read

facebook lead center

Tracking and growth

What is Facebook Leads Center? A comprehensive guide

Managing Facebook leads shouldn’t be manual, messy, or slow. But for many marketers, it still is. Facebook Leads Center…

Elena Mazaheri|
July 07, 2025 |
5 min read

benefits of facebook lead ads

Lead acquisition

The top 6 benefits of Facebook lead ads

Still losing leads to slow websites and long forms? You’re not alone.  Many mobile users abandon traditional lead forms before…

Elena Mazaheri|
July 04, 2025 |
3 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your…

Hephzy Asaolu|
September 05, 2025 |
17 min read

AI for Facebook ads

How to use AI for Facebook ads

MooAI for Facebook ads has become the operating system of performance marketing. Meta’s ad platform has leaned hard into automation and generative tools, and the results show up in…

Elena Mazaheri|
September 04, 2025 |
4 min read

Facebook ads reporting tools

The best Facebook ads reporting tools for your campaigns

Today’s advertising runs on privacy-first policies. And the teams that succeed in it are the ones that combine clean data pipelines with decision-ready reporting.  But with reduced third-party tracking, you…

Elena Mazaheri|
September 03, 2025 |
4 min read

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions…

Mark Cirillo|
August 29, 2025 |
13 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

Mark Cirillo|
August 28, 2025 |
12 min read