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Google ads best practices

Tracking and growth

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising on Google Ads. It lets…

Elena Mazaheri

Elena Mazaheri |
5 min read

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Latest

Automative lead generation

Lead acquisition

14 Automotive lead generation ideas you can use right now

Leads are everything for car dealerships and auto shops. Without them, it’s impossible to sell any products or keep…

Lizzie Davey|
September 25, 2025 |
8 min read

Tracking and growth

How to set up a LinkedIn Insight Tag

One of the most powerful tools available to boost your LinkedIn marketing campaigns is the LinkedIn Insight Tag, also…

Andrew Bailey|
September 24, 2025 |
5 min read

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target…

Hephzy Asaolu|
September 22, 2025 |
11 min read

Facebook ads vs Pinterest ads

Tools and Integrations

Facebook ads vs. Pinterest ads: An in-depth comparison

Choosing between Facebook ads and Pinterest ads? First, ask yourself if that’s a necessary choice.  Not that one is better…

Elena Mazaheri|
September 19, 2025 |
4 min read

Tools and Integrations

Enterprise marketing automation platforms

Marketing automation is the pillar of modern marketing, and is especially important for the oversight of end-to-end internal workflows…

Elena Mazaheri|
September 18, 2025 |
8 min read

Tracking and growth

The best marketing automation tools for startups

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or…

Lizzie Davey|
September 17, 2025 |
7 min read

Top Articles
from the Blog

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read

12 Best presentation apps and 9 AI tools for 2026

More than the idea itself, winning a pitch is about how you package it. That’s why having a sharp and well-built deck is non-negotiable. You need to know what to…

Mark Cirillo|
November 18, 2025 |
14 min read

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
November 17, 2025 |
8 min read

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Ana Gotter|
November 14, 2025 |
11 min read

Snapchat ads cost

How much do Snapchat ads cost?

Snapchat continues to grow, which means your ad dollars can still reach a wide audience on this platform.  But how much can advertising on Snapchat actually cost? You can start with…

Elena Mazaheri|
November 12, 2025 |
4 min read