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facebook ads vs youtube ads

Tools and Integrations

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about tribal loyalties? Or does it mainly…

Elena Mazaheri

Elena Mazaheri |
4 min read

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Latest

Lead acquisition

Improving the quality of your insurance leads (with benchmark)

The 2018 Insurance Barometer study revealed that 60% of all people in the United States were covered by some…

Hephzy Asaolu|
November 29, 2019 |
6 min read

Nurturing and conversion

Ways B2C Retail Brands can thrive with a comprehensive omnichannel strategy

Today, a consumer has at least three devices on the average – a mobile phone, a laptop, and a…

Mark Cirillo|
October 24, 2019 |
7 min read

Tools and Integrations

Klaviyo vs MailChimp: how to get the most out of your Facebook integration

Do you know that companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost…

Mark Cirillo|
October 04, 2019 |
5 min read

Tools and Integrations

Learn How to Easily Sync your Google Calendar with Outlook

Google discontinued its calendar sync in 2014. This has made it difficult to sync Google calendar with Outlook. Most…

Mark Cirillo|
September 23, 2019 |
4 min read

Lead acquisition

LinkedIn Lead Gen Forms Are Changing Everything for the B2B Market: Here is how

Lead generation is important to every business. To increase your customers’ base, you need a stream of leads from…

Mark Cirillo|
September 10, 2019 |
4 min read

Tools and Integrations

What is Mixpanel and how can it increase the user engagement of your website

Engagement metrics are important to Saas companies and digital marketers. Through engagement metrics, you get the insight you need…

Mark Cirillo|
August 23, 2019 |
4 min read

Top Articles
from the Blog

facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about…

Elena Mazaheri|
November 06, 2025 |
4 min read

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is that it’s easier than you might think.  With a few key…

Elena Mazaheri|
November 05, 2025 |
7 min read

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and digital channels like Facebook will bring the best returns next…

Elena Mazaheri|
November 04, 2025 |
6 min read

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and even the tone of voice used to communicate the message. All…

Zachary McDaniel|
October 31, 2025 |
14 min read

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy.  Whether you want to…

Hephzy Asaolu|
October 29, 2025 |
16 min read