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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the tactics that were successful two…

Lizzie Davey

Lizzie Davey |
10 min read

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Uncategorized

How to avoid spam filters and make sure you end up in gmail primary inbox

If you’re trying to market your business by email, the last thing you want is for an email provider,…

Mark Cirillo|
January 02, 2019 |
5 min read

Nurturing and conversion

Smart Tips for your E-commerce: 6 promotions ideas for New Year Sales

The holiday season has come and gone. For most e-commerce stores, January is not the best time of the…

Mark Cirillo|
January 01, 2019 |
4 min read

Uncategorized

How to use Google Data Studio for SEO

Google Data Studio is a part of the Analytics suite. According to Google “Google data studio turns your data…

Mark Cirillo|
December 29, 2018 |
4 min read

Nurturing and conversion

Landing pages that really converts: best practices for Car Dealership

Landing pages are an important part of successful marketing campaigns. The truth is, this is a time when more…

Mark Cirillo|
December 27, 2018 |
5 min read

Tracking and growth

How To Use Competitor Monitoring Tools to Increase Conversions

Most digitally-savvy businesses know that there are many ways to boost traffic funneled to their websites and increase conversions.…

Mark Cirillo|
December 13, 2018 |
5 min read

Tracking and growth

5 American market demographic trends affecting real estate

The world is continuously changing, facing new challenges every day, modifying its demographics and cultural characteristics. These changes are…

Mark Cirillo|
December 05, 2018 |
5 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the…

Lizzie Davey|
October 21, 2025 |
10 min read

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

Elena Mazaheri|
October 20, 2025 |
10 min read

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
October 17, 2025 |
8 min read

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

Elena Mazaheri|
October 15, 2025 |
4 min read

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

Elena Mazaheri|
October 14, 2025 |
5 min read