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Tracking and growth

The best marketing automation tools for startups

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or invest in expensive technology, but you still need to do everything a business does –…

Lizzie Davey

Lizzie Davey |
7 min read

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Nurturing and conversion

I bet 1000$ that you never used these 6 retargeting campaigns

Retargeting campaigns are the go-to strategy for every marketer who’s investing in Facebook ads. Sure, Facebook targeting options are…

Michele Serrazanetti|
September 25, 2016 |
5 min read

Nurturing and conversion

Don’t know how to launch your book? Try Facebook Lead Ads!

Let’s face it, launching a book is frustrating in particular for beginners. This is because it requires a detailed…

Michele Serrazanetti|
September 14, 2016 |
6 min read

Nurturing and conversion

[Lead Ads] How to calibrate the lead quality with the Welcome Screen (ex Context Card)

UPDATE: Context cards have been substituted with the Intro screen. Most of the concepts discussed in this article apply…

Michele Serrazanetti|
September 01, 2016 |
4 min read

Nurturing and conversion

How to understand your customers and grow your company: the Net Promoter Score (+ Lead Ads)

The Net Promoter Score (NPS) is a loyalty metric that can help you understand customer sentiment about your business…

Michele Serrazanetti|
August 18, 2016 |
4 min read

Nurturing and conversion

9 Facebook Messenger features every Business Owner needs to know

Facebook has been investing a lot in its flagship messaging app in the last months, rolling out features designed…

Michele Serrazanetti|
July 20, 2016 |
4 min read

Lead acquisition

How car dealers can increase leads with Facebook Lead Ads

Why have car dealers problems in gathering more leads with a competitive price? We all know that is very hard…

Stefan Des|
June 17, 2016 |
5 min read

Top Articles
from the Blog

The best marketing automation tools for startups

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or invest in expensive technology, but you still need to do…

Lizzie Davey|
September 17, 2025 |
7 min read

CRM for marketing agency

Best CRM for marketing agencies in 2026

Without a proper CRM for marketing agency ops, you cannot meet client expectations, privacy rules, and AI-fueled personalization.  High-performing agencies are consolidating deal flow, client comms, and ad-platform data into…

Elena Mazaheri|
September 15, 2025 |
4 min read

The complete guide to real estate lead management

Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone buys a house, they’ll typically stay there for some years.  You…

Ana Gotter|
September 12, 2025 |
7 min read

How to generate Medicare Facebook leads without wasting budget

If you sell Medicare plans, Facebook (Meta) is still one of the fastest, most controllable ways to fill your pipeline with high-intent prospects.  To do that, however, you need to…

Elena Mazaheri|
September 11, 2025 |
4 min read

A step-by-step guide to Facebook lead ads

It has been a decade since Meta launched Facebook lead ads. A mobile-friendly lead generation tool to maximize online conversion through mobile device ad display optimization.  To leverage its full…

Elena Mazaheri|
September 10, 2025 |
20 min read