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Tags: #B2B

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful decision-making, enabling teams to craft personalized outreach and drive meaningful engagement. However, the reality is…

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How to improve Facebook ad performance with LeadsBridge Performance Booster

Facebook is a digital space filled with millions of people and just as many ads. But could you improve your advertising process and still get better results? That’s where LeadsBridge’s…

Salesforce® Marketing Cloud: Features & how to use it

Every business wants to be able to map out their customer journey from the first click to the final purchase and beyond.  That means spotting all the key touchpoints, understanding…

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why…

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectation, and even tone of voice used to communicate the message. All…

Meta ads best practices to follow in 2025

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…