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Tags: #B2B

Nurturing and conversion

How to create B2B Facebook Ads that actually convert 

For years now, Facebook has been well-regarded as one of the best (if not the best) advertising platforms for most brands. They’re easy to set up, manage, and optimize, especially thanks to Facebook’s machine…

Ana Gotter

Ana Gotter |
7 min read

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Tagged by #B2B

lead enrichment

Lead acquisition

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

Charlotte Odwyer|
February 13, 2023 |
8 min read

Tracking and growth

B2B marketing automation: What it is & the best software

There are only so many hours in a day—how can you nurture more leads and increase productivity simultaneously without…

Lizzie Davey|
February 08, 2023 |
6 min read

typeform integrations

Tools and Integrations

Typeform integrations to boost lead generation

Online forms have quickly become an integral aspect of acquiring prospects, with over 49.7% of businesses considering them to…

Charlotte Odwyer|
February 01, 2023 |
8 min read

Tracking and growth

How to Allocate Marketing Budget for Startups in 2022

You’re getting ready for 2022 and you want to have everything in order… but do you know how to…

Ana Gotter|
December 10, 2021 |
5 min read

Lead acquisition

LinkedIn Lead Gen Forms Are Changing Everything for the B2B Market: Here is how

Lead generation is important to every business. To increase your customers’ base, you need a stream of leads from…

Mark Cirillo|
September 10, 2019 |
4 min read

Lead acquisition

How to use LinkedIn to build a solid b2b lead generation strategy for your business

Over the years, LinkedIn has transitioned from a small social networking site to a world force. LinkedIn publishing platform…

Mark Cirillo|
May 30, 2019 |
5 min read

Top Articles
from the Blog

TikTok ads vs. Facebook ads: An in-depth comparison

As the world becomes more digitally driven, businesses are looking towards social media advertising to promote their products and services and target the right audiences. Facebook and TikTok are…

Andrew Bailey|
September 13, 2024 |
7 min read

How to use Google Sheets as a CRM

Google Sheets is a robust and easy-to-use online spreadsheet tool that can also work as a customer relationship management (CRM) system. It can be used to store important lead…

Elena Mazaheri|
September 12, 2024 |
8 min read

Everything you need to know about Facebook Conversions API

In today’s business landscape, advertising is substantially reliant on data. Generally speaking, this data comes from browsers.  New privacy regulations have forced marketers to adapt to cookieless tracking and reshape…

Zachary McDaniel|
September 11, 2024 |
17 min read

How to run Facebook ads for clients: The ultimate guide for agencies & freelancers

Running Facebook ads for a client is often one of the first big projects freelancers and new agencies take on. This kind of project can be very rewarding, both…

Elena Mazaheri|
September 10, 2024 |
7 min read

How to optimize Facebook Ads - Preview

How to optimize your Facebook ads: The ultimate guide

We know that Facebook is a big deal when it comes to branded content and promotions. However, just because the audience is huge doesn’t guarantee your ads will capture…

Elena Mazaheri|
September 09, 2024 |
5 min read