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Tags: #Google

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight with one objective, clear message,…

Tagged by #Google

Google ads vs Facebook ads

Google Ads vs. Facebook Ads: An in-depth comparison 

Paid search and paid social work best when you use them as complementary advertising devices.  But how to pick the…

facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying…

A guide to Google lead form extension webhook integrations

Google lead form extensions have been one of the most reliable lead generation tools over the past decade.  When coupled…

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target…

Google Discovery ads

Google Discovery ads: A guide for businesses

Google Discovery (now Demand Gen) has become synonymous with a bottom-funnel lead generation tool that performs outstandingly.  It lets you…

Youtube lead ads

YouTube lead ads: A complete guide

YouTube lead ads work because they combine three things that rarely show up together: massive attention, rich storytelling, and…

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from the Blog

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

How to use hubspot for real estate

How to use HubSpot for real estate: A guide for agents

TL;DR HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept. The free…