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Tags: #Sales

Nurturing and conversion

SMS Mobile Marketing Best Practices to Benefit Your Business in 2023

SMS mobile marketing has become an integral part of multi-channel marketing. People open and read over 95% of the SMS messages they receive on their mobile devices.  These high engagement rates highlight SMS marketing as…

Elena Mazaheri

Elena Mazaheri |
12 min read

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Tagged by #Sales

Tracking and growth

Lead Lifecycle Management & Automation: The Complete Guide

Lead lifecycle management is a common concern for marketers nowadays. It deals with all the chain reactions that a…

Elena Mazaheri|
January 28, 2022 |
10 min read

Tracking and growth

The Complete Guide to Behavioral Marketing (With examples)

In recent years, behavioral marketing has become a game-changer for marketers. In the past, there was not much data…

Hephzy Asaolu|
December 28, 2021 |
15 min read

Nurturing and conversion

How to create a customer survey: Everything you need to know

Customer surveys are an incredibly important part of a company’s journey to understanding their audience. We’ve all seen them…

Zachary McDaniel|
August 16, 2021 |
11 min read

Nurturing and conversion

Sales process automation: What it is, Tools and Examples

It takes an average of 8 touches to get an initial meeting (or other conversions) with a new prospect.…

Hephzy Asaolu|
August 06, 2021 |
18 min read

Buyer Journey

Nurturing and conversion

The complete guide to Buyer Journey

The path buyers take to purchase products or services is not linear. It is full of twists and turns,…

Hephzy Asaolu|
June 17, 2021 |
17 min read

Nurturing and conversion

Tips for writing effective emails to your sales prospects

Let’s say you’ve gotten a fresh batch of warm leads from Facebook Lead Ads and just imported them into…

Sandra Wilk|
October 12, 2020 |
5 min read

Top Articles
from the Blog

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
February 14, 2025 |
8 min read

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses and how they reach their target audience. However, their success varies widely from one company to…

Elena Mazaheri|
February 12, 2025 |
10 min read

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This tool allows businesses to build audiences, upload a list of…

Mark Cirillo|
February 10, 2025 |
15 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure…

Britney Steele|
February 07, 2025 |
7 min read

The complete guide to B2B data enrichment

High-quality data isn’t just a luxury—it’s a necessity. Accurate, complete, and up-to-date information serves as the backbone of successful decision-making, enabling teams to craft personalized outreach and drive meaningful…

Andrew Bailey|
February 05, 2025 |
6 min read