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Tags: #Sales

Nurturing and conversion

SMS Mobile Marketing Best Practices to Benefit Your Business in 2023

SMS mobile marketing has become an integral part of multi-channel marketing. People open and read over 95% of the SMS messages they receive on their mobile devices.  These high engagement rates highlight SMS marketing as…

Elena Mazaheri

Elena Mazaheri |
12 min read

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Tagged by #Sales

Tracking and growth

Lead Lifecycle Management & Automation: The Complete Guide

Lead lifecycle management is a common concern for marketers nowadays. It deals with all the chain reactions that a…

Elena Mazaheri|
January 28, 2022 |
10 min read

Tracking and growth

The Complete Guide to Behavioral Marketing (With examples)

In recent years, behavioral marketing has become a game-changer for marketers. In the past, there was not much data…

Hephzy Asaolu|
December 28, 2021 |
15 min read

Nurturing and conversion

How to create a customer survey: Everything you need to know

Customer surveys are an incredibly important part of a company’s journey to understanding their audience. We’ve all seen them…

Zachary McDaniel|
August 16, 2021 |
11 min read

Nurturing and conversion

Sales process automation: What it is, Tools and Examples

It takes an average of 8 touches to get an initial meeting (or other conversions) with a new prospect.…

Hephzy Asaolu|
August 06, 2021 |
18 min read

Buyer Journey

Nurturing and conversion

The complete guide to Buyer Journey

The path buyers take to purchase products or services is not linear. It is full of twists and turns,…

Hephzy Asaolu|
June 17, 2021 |
17 min read

Nurturing and conversion

Tips for writing effective emails to your sales prospects

Let’s say you’ve gotten a fresh batch of warm leads from Facebook Lead Ads and just imported them into…

Sandra Wilk|
October 12, 2020 |
5 min read

Top Articles
from the Blog

AI lead generation

How to use AI for lead generation

AI for lead generation? Is that even a thing? Yes, it is, and it’s also here to stay.Absolutely. Using machine learning and predictive analytics, AI identifies quality leads faster…

Elena Mazaheri|
May 23, 2025 |
5 min read

crm-integrations

What is a CRM Integration? Definition & Strategies

Before automation was so readily available, most companies manually moved their data from singular or multiple applications to their CRM (customer relationship management) systems. While some companies still operate…

Lizzie Davey|
May 22, 2025 |
9 min read

financial advisor marketing strategies

Financial advisor marketing strategies: The complete guide

Every successful marketing effort starts with a solid strategy. It’s how you show your value to potential clients.  Financial advisors have a big impact on people’s lives, offering advice on…

Ana Gotter|
May 21, 2025 |
9 min read

Retargeting vs remarketing

Retargeting vs. remarketing: Differences and what is the best strategy

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they mean the same thing, but they’re not quite identical. And while…

Elena Mazaheri|
May 20, 2025 |
6 min read

How to set up a Salesforce® LinkedIn integration with LeadsBridge

LinkedIn is one of the most widely used professional platforms in the world. This makes the use of LinkedIn advertising tools one of the most profitable means of lead…

Charlotte Odwyer|
May 19, 2025 |
5 min read