Automatically create the best custom audiences by syncing your CRM segments, email marketing contacts, or customer lists with advertising platforms such as Facebook, LinkedIn, and Google, to retarget or exclude leads at every stage of the funnel.
Create more effective ads by targeting your ideal custom audience
Segment your leads, prospects, and customers by common traits to retarget them at every stage of their journey through your ads.
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Give your retargeting ads a boost with Audience Targeting
How does Audience Targeting work?
Step #1
You collect lead data & segment your prospects into specific lists inside your CRM.
Step #2
You connect your segmented lists to your ad platform through LeadsBridge by combining different data sources – CRM, DWH, email marketing software – to build custom audiences for your retargeting ads.
Step #3
Thanks to LeadsBridge, your custom audiences are automatically synced and updated in order to not only add new contacts coming in but also remove the ones that need to be excluded from the ads.
Step #4
By leveraging the lead data you already have inside your CRM, you can share it with your ad platform through LeadsBridge to build lookalike audiences and attract new potential customers.
Are you sure you’re targeting the perfect audience?
If you’re wondering, then you probably aren’t. But how do you know for sure?
Well, you already have customer lists at your fingertips inside your CMR. You can leverage your CRM segments – which are already a perfect match – to create custom audiences for your retargeting campaigns with Facebook Custom Audiences, Google Customer Match, and LinkedIn Matched Audiences.
LeadsBridge connects your CRM – or any other source – to these ad platforms to share customers’ data automatically & in real time.
If you’d like to see how it works, book a free demo now! One of our CSMs will get back to you to book a meeting that best fits your schedule and help you set up your Audience Targeting integration.
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Reduce your ad spend by engaging with the right audience
Nobody likes to waste money attracting leads that are not on target with their business. So, how can you optimize your ads to make sure you’re targeting the right audience?
Spoiler alert: you’ve already done most of the job.
All that work you’ve done in segmenting your leads and prospects inside your CRM, there’s no need to waste it.
In fact, you can use these segments as a data source to build perfectly targeted custom audiences and run retargeting campaigns, thus reducing ad spend.
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Boost your upselling & cross selling campaigns
Research shows that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5-20%.
This shows you how important it is to make the best of the lead information you already have stored inside your CRM.
You can create a specific custom audience for your existing customers and run upselling & cross selling ad campaigns with related products you know they’ll love.
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Use your high-value customers data to build lookalike audiences
Stored in your CRM, you probably already have a high-potential customers list.
You can use this information to build lookalike audiences: groups of potential customers with similar traits and interests to your most valuable customers.
Thanks to lookalike audiences, you can reach out and connect with new potential customers who are most likely going to be interested in your business.
With Audience Targeting, your lookalike audiences are automatically synced and updated with new lead data from your CRM.
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Get more value from every lead you buy
You were able to optimize your lead buying strategy: found the right vendors, rejected leads you can’t use, and made sure the price you paid aligned with your ROI.
But what about the leads that are not ready to convert yet or the ones that you share with your competitors, who are also trying to convert them?
With Audience Targeting you can sync these contacts with ad platforms such as Facebook, Google, and LinkedIn to build custom audiences and run remarketing campaigns that will help them move through the funnel, closer to conversion.
An automated, real-time omnichannel approach allows you to make the best of the leads that you’ve already bought, securing yourself a return on the investment made.
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Maintain audiences always updated and law compliant
LeadsBridge is consent-based, which is fundamental to supporting advertisers by having their custom audiences updated and law compliant, at all times.
Meaning: new contacts coming in are automatically added to the audience, but also, if a contact decides to opt out of your list, LeadsBridge will automatically remove it from the custom audience, making it easy to exclude both users whom you do not want to target anymore and users who do not want to be targeted.
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Using your CRM lists & segments to build custom audiences means spending less budget on more effective retargeting campaigns
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Connect with the right people at the right time
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Re-engage previous customers
Run a retargeting campaign using a custom audience based on customers who haven’t made a purchase in a while.
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Upsell and cross-sell
Retarget customers who have already made a purchase and run an upselling or cross-selling campaign.
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Use recent purchase data to target and re-engage
Sync customers data to build custom audiences specifically designed to target your high-value clients.
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Consent-based compliant approach
Segment, target, and retarget audiences based on their preferences.
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Evergreen marketing campaigns
Keep your audience always updated by automatically adding new contacts and excluding opted-out leads.
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Combine different data sources
Combine different data sources – CRM, DWH, email marketing software – to build the perfect custom audience.
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Always-updated lookalikes
Build lookalike audiences based on your custom audiences to include more people similar to your ideal customers.
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Exclude existing customers
Automatically exclude leads and send offers without worrying about your existing customers.
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Immediate retargeting
Nurture and convert leads as they come in and consistently keep your audiences updated.
The pinnacle of marketing and CRM integrations
Set your retargeting campaigns on autopilot and make better, more marketing-driven decisions. With our easy integrations, you can create your very own automated marketing ecosystem and reduce your ad spend for better results.
Don’t let the perfect customer slip through your fingers. Sign up today, and get started for free.
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