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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Gmail
Gmail is a free email provider that offers an email service associated with your Google account where users can sign in via web browsers, Android apps, or iOS apps. Gmail provides 15 GB of email storage and the ability to send an email with up to 50 megabytes of attached files. This program also allows you to organize emails in folders and tabs.
Benefits of using Gmail
An interesting feature of Gmail is that the email system automatically scans emails to check for attachments that may contain viruses or malware, and offers a spam filtering feature that automatically recognizes and marks spam and e-mail messages and stores them in a dedicated folder.
Why should I use Gmail
Finally, Gmail provides dialing tools that allow users to customize their email messages with fonts, colors, emoticons, elegant photos and much more.
Mercedes-Benz Vans created a type of campaign to decrease lead response rates for achieving a higher sales ratio. Using LeadsBridge and Facebook Lead Ads, Mercedes was able to sold 18% more Vans according to the last year