Automatically create audiences from AddressFinder with the Google Customer Match integration

AddressFinder is an automatic address compiler that resolves your spelling errors and allows you to find the correct address even if your customers make a mistake in the checkout forms.

Individual address fields can be combined into a single auto-complete field. Matching words are highlighted in the results as you type, so it's really easy to find the address you're looking for. In addition, you can customize the address field to search for complete addresses or just streets, suburbs, cities or regions.

This tool is also quick and easy install, add AddressFinder to custom forms with a simple JavaScript snippet. If you use one of their plugins, you won't need any code at all.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.