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Automatically create audiences from Picatic with the Google Customer Match integration
Picatic / Google Customer Match
Integrations

Automatically create audiences from Picatic with the Google Customer Match integration

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Quick summary of Picatic

Picatic is a simple and elegant event registration software that allows you to sell tickets online. The software allows you to promote your events on the Internet, using your own website and the social networks.

With Picatic in fact, you can create beautifully designed landing pages for your events that integrates with the payment system within minutes. The event pages are already optimized for mobile traffic. Simply use the pre-made templates and populate your pages with the right headline, your logo and colors, description and much more. Moreover, with Picatic you can easily create custom discount codes in order to offer promotional pricing. If you want, you can give access to your tickets only to people who have the access codes.

Picatic helps you manage your events and track your results. In-built analysis tools allow you to understand how an event is performing and take quick data-driven decisions to improve your marketing. Picatic can be integrated with the most used marketing tools available on the market, like MailChimp, Stripe and Wordpress, just to name a few. You can send reminders to your attendees and scan their tickets with a simple smartphone using a camera-based barcode scanner.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with Picatic and Google Customer Match

Sync Google Customer Match leads of Picatic


Other popular Google Customer Match integrations offered by LeadsBridge

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