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What is Optin Monster
OptinMonster is a Lead Generation software that helps you maximize your marketing efforts and collect more leads on your website.
Benefits of using Optin Monster
Thanks to its powerful targeting and segmentation engine, you can show personalized messages to your website visitors Exit-Intent popups, Fullscreen Welcome Mats, Scroll boxes and more, based on user's behavior to maximize engagement, conversions, and sales.
Why should I use Optin Monster
OptinMonster’s A/B testing feature helps you eliminate the guesswork by letting you try different headlines, content, layouts, and styles to see what converts best. OptinMonster behavior detection rules combined with the Yes / No feature significantly increases your pageviews by redirecting engaged website visitors to your most popular pages. Moreover, OptinMonster uses time-sensitive behavior based offers to drastically reduce overall cart abandonment & boost sales.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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