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Automatically create audiences from Peterson's with the Google Customer Match integration
Peterson's / Google Customer Match
Integrations

Streamline your data management process with the Peterson's + Google Customer Match integration

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Does Peterson's integrate with Google Customer Match? Yes, thanks to our tool! LeadsBridge is a reliable integrations platform that supports you with 370 integrations. Start now connecting Peterson's and Google Customer Match

Quick summary of Peterson's

For 50 years, Peterson’s has provided the most accurate, dependable, high-quality school listings, scholarship listings, admissions resources, test prep, and career success resources to help students and professionals reach their goals. All schools that are included in our databases must also be accredited and recognized by the U.S. Department of Education.

The Peterson’s databases includes over 50,000 accredited Schools and Programs, and over 5,000 Scholarships. Use our search tools to find the school, program, or scholarship that’s right for you. You can focus your search on the categories important to you. Whether you're looking for information on finding the right university for you or how to prepare for tests like the ACT, SAT, or GRE, Peterson's provides the facts and info you'll need to make an informed decision. High school teachers, college administrators, and marketers all need the right knowledge to make their classes go smoothly, or to find the right students for their college.

Peterson's provides information that will help you do all this, connecting you with your students and helping you reach your enrollment goals. Peterson's aids service members in all branches of the military by providing print and online test preparation and basic skills courses and information. Peterson's helps thousands of service members and families, transitioning service members, and those starting their military career achieve higher scores on college placement exams, military exams, and credit-by-exam tests, creating a positive impact for their future.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with Peterson's and Google Customer Match

Sync Google Customer Match leads of Peterson's


Other popular Google Customer Match integrations offered by LeadsBridge

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