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Automatically create audiences from Open House with the Google Customer Match integration
Open House / Google Customer Match
Integrations

Automatically create audiences from Open House with the Google Customer Match integration

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Quick summary of Open House

Open House is a digital App designed to help real estate agents create beautiful Open house sign-in forms that your guests can complete right on your iPhone or iPad. Get any information you need from your potential leads by creating a custom form with any multiple-choice or text-response question you need.

When are they moving? Do they have a property they need to sell? Ask the questions that are important to you and design your form to fit your listing & your brand with customizable background, welcome, and thank you messages. When guests arrive at your open house, they can quickly fill out their information right on your device.

Guests only see the form they are completing so it keeps your valuable leads safe from other visiting agents. After your open house, you can export all your responses to CSV or just email all your open house guests right from the app. Spend your time planning an open house for your next listing instead of manually entering the email address and phone number of each potential lead. Impress visitors at your next open house and get more organized with the Open House App.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with Open House and Google Customer Match

Sync Google Customer Match leads of Open House


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NOTE Open House is on Waiting List
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