Streamline your data management process with the AntBuddy + Google Customer Match integration

AntBuddy helps marketing, sales, and support teams increase the conversion rate for each call with a phone system specifically created for your favorite business tools, and AntBuddy also provides unified communications solutions for small businesses. The product is developed by HTK Inc., a computer and telecommunications company based in Ho Chi Minh and Da Nang, Vietnam.

AntBuddy is a B2B service that combines telephone and business data on the same network and interface to offer small businesses the ability to use, store and search for chat, voice (call and 1v1 conference) and data in their daily operations.

AntBuddy is built on a hosted IP PBX system that unifies the customer support system with the internal communication platform. AntBuddy business users can choose or combine different customer support options.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.