Streamline your data management process with the ApartmentFinder + Google Customer Match integration

Apartment Finder helps people rent apartments in their own neighborhood and in neighborhoods all across the country. Apartment Finder also helps those who need to rent apartments, both the communities and the residents connect to our resources via social media.

Through a print publication and a website, Apartment Finder provides a comprehensive resource of apartments that is accessible to everyone. In addition to helping those who need to rent apartments, they also seek to provide a comprehensive moving resource, helping renters find movers and rental insurance, and helping them get their utilities connected.

Renters can find and share information about apartment communities through Facebook pages, and property owners can be made aware of potential problems by their Facebook fans. Those looking to rent apartments can also find and share information on neighborhoods and apartment communities of interest right on ApartmentFinder.com.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.