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What is Apple Calendar
Apple Calendar is a tool designed to help you manage your appointments from your Mac computer or mobile device, in order to stay always focused on what matters for your business without missing a single meeting or opportunity. By sharing the calendar through your iCloud account, you can sync all your devices and be always up-to-date.
Benefits of using Apple Calendar
Apple Calendar enables you to schedule events and set up reminders with just a couple of clicks, visualize meetings, birthdays, maps and other relevant information you need to plan your day. Thanks to its intuitive and user-friendly interface, Apple Calendar allows you to create a new event and have an overview of your entire year, week, month or day.
Why should I use Apple Calendar
With Apple Calendar you can create several calendars. By defaults, in fact, you have “Home” and “Works”, but you can easily create new once that fit for your needs. For this reason, your Calendars are fully customizable, so you can define a different color and name for each one. If you have different Apple devices, Apple Calendar allows you to use the iCloud account, which is included in the app.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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