Streamline your data management process with the AskNicely + Google Customer Match integration

AskNicely is a SaaS platform that helps companies to offer good experiences to every customer, always taking advantage of the Net Promoter Score. Some companies such as Apple, Amazon and Zappos rely on Net Promoter Score (NPS) to discover the proactive world and which customers think and act concretely on that feedback.

AskNicely tracks Net Promoter Score on a daily basis and drives word of mouth referrals for your brand. Conventional survey products are the wrong tool for customer feedback - they take too much effort and provide too few responses which come too late to do something about it.

AskNicely solves this with an automated, one click customer experience that gets a 4-6x more responses and has clever tools to put things right for detractors and spread the word of mouth of your promoters.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.