Automatically create audiences from AutopilotHQ with the Google Customer Match integration

Autopilot is a self-service, multi-channel marketing solution, which helps you create and automate your customer journeys. Thanks to its easy interface and a highly personalizable marketing automation, Autopilot is one of the leading tools for email marketing and customer relationship management. Autopilots, in fact, allows you to: Understand where your leads come from By syncing Autopilot HQ with your favorite marketing tools, you can acquire new leads and understand EXACTLY where they come from (web forms, apps, etc.). By doing so, your customers can start a personalized journey that drives them through your pipeline.

Nurture and reactivate your leads After the leads subscribed to your list, Autopilot HQ allows you to engage them with automated follow ups. Moreover, with Autopilot HQ you can segmentate your lists to take the most out of your marketing activity. Improve loyalty and sales Depending on how they respond to the journey, you can run personalized campaigns to your customers and leads, in order to improve their lifetime value.

You can get feedback, offer webinars, trainings, in-app updates and much more. Optimize your marketing The self-hosted tracking system allows you to analyze the performance of your campaigns and get insight into which messages convert, how journeys are trending, and what’s driving more sales. By doing so, you can optimize your marketing and define the best strategies for your needs.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.