Automatically create audiences from Aweber with the LinkedIn Matched Audiences integration

Aweber is one of the most used and well-known autoresponder tools. By automatically delivering emails to your leads and customers, Aweber allows business owners and marketers to effortlessly build relationships.

Moreover, with Aweber you can: Send broadcast newsletters, Create your webforms, Tag subscribers and Analyze your campaigns. Your broadcast newsletters can be used to notify the latest news from your brand. Moreover, you can send coupons and offers by email, in order to convert more leads into customers and make more sales. Aweber lets you design beautiful, high converting opt-in forms that will be displayed on your website, in order to let your website visitors subscribe to your lists. When someone subscribes to your list, Aweber allows you to assign a specific tag. By doing so, you’ll be able to personalize the email follow up.

How do you know when a campaign is profitable? Aweber allows you to track in real time your email marketing efforts. Thanks to its self-hosted tracking system, you can analyze open rates, click-through-rates and more advanced stats. Aweber is well-known for being a high-performing email marketing services, in terms of deliverability.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.