Streamline your data management process with the Bamboo HR + Google Customer Match integration

BambooHR is an online human resources (HR) software service designed for small and mid-sized businesses. The software provides small and growing companies with a user-friendly platform where they can migrate data from complex spreadsheets to a modern Human Resource Information System (HRIS) that fits their specific requirements. With this service HR professionals can focus their time and efforts on more important tasks. BambooHR’s Applicant Tracking System (ATS) can administer all aspects of the employee’s life cycle, and provide the necessary personnel visibility using strategic indicators such as retention and turnover.

BambooHR makes hiring and employee management considerably easier and is better than most other HR systems. This is mostly because of its optional applicant tracking system. It displays job openings in a separate tab, where the user gets to see all applications, applicant leads, and select/eliminate applications as they arrive. In a similar way, you can add new job openings with all relevant details such as salary, title, duration, contract type, etc. One way to do this is to use a filtered drop down menu, while the other is to use the system’s special text editor and to add a longer description. Once the list is ready and completed, the users can share it on all social networks or popular job boards to make sure applicants know about them.

Following the concept of traditional HR management, this well-integrated platform provides role-based access to information. The main figures in the system are administrators and managers who are in charge of delegating competence to other users listed on their dashboard. It is exactly them who will be responsible for creating employee profiles, and inserting all related information in their portfolios. When it comes to freshly hired employees, Bamboo HR does an outstanding job as well. New hires receive a special email containing training information, and access to all system files and corporate documents that may be relevant to them. This can save the manager a lot of time as the new user can import their personal information to the system, and establish connections with the other employees.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.