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What is Callexa Feedback
Callexa allows you to analyze and measure customer sentiment using modern one-click surveys based on the Net Promoter® Score (NPS), which allow you to measure the willingness of customers to recommend their friends or colleagues to your business.
Benefits of using Callexa Feedback
In this way, the client puts his credibility into play, which translates into more accurate evaluations than impersonal assessments. The NPS is already used by many reputable companies and has been shown to achieve higher response rates than normal survey methods.
Why should I use Callexa Feedback
In addition, Callexa offers customizable survey templates. All survey models are optimized for shipping and compatible with most email clients, webmail services or web browsers. Adapt Callexa models to your needs with customized text blocks, colors and your company logo. No script, so easy. In addition, you can add optional follow-up questions and tag ratings for more detailed feedback.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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