Streamline your data management process with the CallMonkey + Google Customer Match integration

CallMonkey is a telemarketing software that helps companies to identify and interact with their leads and potential customers. Customers can upload a list of contacts to the platform, segment them and assign them to their specialized telemarketing teams.

CallMonkey is useful for companies that want to leverage the skills of their staff in highly targeted segments of potential customers. To make collaboration between the telemarketing team in call centers and field sales teams easier and more fluid, it is important to provide telemarketing operators with a real-time view of the sales team's schedules, with the Cronofy API Calendar, CallMonkey users can link their organizations' calendars to the platform.

By adding calendar synchronization, CallMonkey can facilitate the life of its customers through the use of the platform, improving the sales process by offering a better experience to the end user.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.