Streamline your data management process with the CampusNexus CRM + Google Customer Match integration

CampusNexus is a CRM that includes a data warehouse with analytical views on a range of metrics and KPIs for students. Combined with powerful Microsoft Power BI interactive data visualization tools, Campus Management offers the most cost-effective reporting solution.

CampusNexus CRM allows workers to offer superior service from multiple devices. In addition, you can design specific screen layouts for your teams based on their roles, responsibilities, and privileges.

CampusNexus CRM offers a 360-degree view of the components of multiple systems and departments. Thanks to CampusNexus CRM you can maximize your reach and effectiveness by involving the components through their favorite communication channels.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.