Streamline your data management process with the CareerBuilder + Google Customer Match integration

CareerBuilder is the only end-to-end human capital management company covering the entire candidate lifecycle and employee lifecycle for businesses. As the global leader in its industry, CareerBuilder specializes in cutting-edge HR software as a service to help companies with every step of talent acquisition and management. CareerBuilder works with top employers across industries, providing solutions for talent and labor market analytics, job distribution, candidate sourcing, tracking, onboarding, HRIS, benefits administration and compliance. It also operates leading job sites around the world.

CareerBuilder’s career tests provide you with customized tools according to where you are in your career path and what area of your career you’re looking forward to learning more about. You can use these tools to decide what career to choose, assess options for a career change, or learn about different career choices. Hire Insider compiles a free report for you to see how you compare, revealing how many people applied for the job along with their education levels, salary information, years of experience, cover letter usage, and more.

CareerBuilder’s search capability is on par with what you’d expect from a top-tier career website. Like Monster, the advanced search options are designed to get you the right information as quickly as possible. Use keyword, location, or industry data to filter job results, then further refine by searching for full- or part-time work and excluding certain search terms you don’t want to see come up in your job search.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.