Automatically create audiences from CarGurus with the Google Customer Match integration
CarGurus / Google Customer Match

Streamline your data management process with the CarGurus + Google Customer Match integration

Does CarGurus integrate with Google Customer Match? Yes, thanks to our tool! LeadsBridge is a reliable integrations platform that supports you with 380 integrations. Start now connecting CarGurus and Google Customer Match

Quick summary of CarGurus

CarGurus is an automotive search and shopping site that allows users to compare local listings for new and used cars and contact sellers.

CarGurus uses algorithms to analyze and compare prices and characteristics of cars for sale and thanks to this, users can search for specific cars in their area and compare the lists by price, features, and reputation of the dealership.

CarGurus offers a discussion platform for car enthusiasts and automotive experts, who present questions, provide information, collect and share information and provide reviews.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.

What you can do with CarGurus and Google Customer Match

Sync Google Customer Match leads of CarGurus

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